Spencer Pratt 'Promoted' To Rich Celebrity After Losing His Home To The LA Wildfires Despite Previously Being Called Broke
- It is quite a reversal. This seems quaint nowadays, but back in the 2000s we had a derisive pop culture nickname for people like Pratt and Montag
- "fameballs," people who took their 15 seconds of low-grade fame from a viral blog or reality show and tried to "snowball" it into legitimate celebrity power.

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