A 40-day boycott of Target that calls for supporters to give up shopping at the company's stores during the Lenten period kicked off this week.
A 40-day boycott of Target began on March 4, 2025, organized by the National Center for Public Policy Research (NCPPR) in response to Target's support for the Human Rights Campaign (HRC), an organization advocating for the rights of the LGBTQ+ community. The boycott stems from Target's decision to donate to HRC, which NCPPR criticizes for promoting policies they believe are harmful to children and women's rights. The protest aims to pressure Target into severing ties with HRC, with NCPPR arguing that such affiliations could lead to financial losses for the retailer. Critics of the boycott, however, see it as an attack on inclusivity and diversity, potentially affecting Target's reputation and customer base. The impact of the boycott remains uncertain, but it highlights ongoing cultural and political divides over corporate social responsibility and inclusivity policies.