The UAE courts the media to build its tech brand

^{Published on 2025-03-17 17:40:46 - Politico}

The UAE is not the only Gulf country to try to cultivate global media brands as it builds out its tech sector. It's part of a regional trend, Dania Thafer, executive director of the Gulf International Forum, told me. Web Summit Qatar held its conference last month, featuring CNBC and The Wall Street Journal | Barron's Group as media partners.

The article from Politico's Digital Future Daily discusses the strategic efforts of various cities around the world to establish themselves as global technology hubs. It highlights how cities like Toronto, London, and New York are not only investing in infrastructure and incentives to attract tech companies but are also heavily marketing themselves to stand out in the competitive landscape. Toronto, for instance, has launched a campaign named "TechTO" to showcase its tech ecosystem, while London leverages its post-Brexit environment to attract tech talent and businesses. The piece emphasizes the importance of branding and marketing in the tech hub race, where cities are using everything from high-profile events to targeted advertising to draw in tech entrepreneurs, startups, and established firms. The narrative underscores that beyond just building the physical and digital infrastructure, the ability to effectively market a city's tech credentials is crucial in the global competition for tech dominance.

Read the Full Politico Article at:
[ https://www.politico.com/newsletters/digital-future-daily/2025/03/17/step-1-build-a-global-tech-hub-step-2-market-the-hell-out-of-it-00232966 ]

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The UAE courts the media to build its tech brand