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Falken Industries Ltd: Clean Plus(R) Product Group Accelerating Success in the BRIC

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  Published in House and Home on Sunday, August 30th 2009 at 11:18 GMT by Market Wire
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TRENTON, NEW JERSEY--(Marketwire - Aug. 30, 2009) - Falken Industries Ltd (OTCBB:FLKI) - FLKI announced that its reputation for a crisis proof business is again confirmed - its product concepts such as those under the Clean Plus^® brand promoted by the Clean Plus^® Product Group is experiencing major footholds in emergent markets such as Brazil, Russia, India, and China. This is more testimony as to brand management's ability to maintain high end quality and pricing at the price point necessary to successfully ride the roller-coaster markets and continue growth.

A recent poll of 380 distributors worldwide reveals no loss of confidence, and a determined positive view point on the FLKI brand conceptions exploited.

The Clean Plus^® brand is an award winning global leader for consumer, professional and industrial products - see [ www.cleanplus.com ]. The concept was developed by FLKI in 1997.

Emergent countries will be first to benefit from a recovery with this year's growth predicted to double in 2010 compared to the US markets who will stay in recession state with negative growth of 2;6% and a hoped for mild come-back in 2010 of only 0,8%. "We are fortunate, and miles ahead of the competition for the dominant position of our activities and marketing in emergent countries," said Manuel Garcia, Communications Officer.

FLKI regularly polls global distributors of its product concepts, to feel the pulse of entrepreneurial activity and sentiment. The latest poll confirms renewed optimism. The pep in activity is evident from Super Distribution inquiries. 78% of inquiries are current distributors of competing brands.

"We prefer a conservative and prudent approach. We have concentrated our efforts on support for our distribution network, not the least of which is a price policy which adjusts based on purchasing power. Our sales and marketing support for distributors is second to none in the industry and the success of our distributors is undeniable," Garcia added.

The Product Group has had no reason to increase prices since 2001 due to a set priority for capacity and increasing volumes

FLKI leadership will produce significant gains in market share in the short to medium term. This is not an ordinary recession or crisis. "The rules of supply and demand will change materially and FLKI product concepts are uniquely poised to exploit the situation albeit today, at the expense of competitors" said Garcia.

About Falken Industries Ltd:

Falken Industries Ltd (OTCBB:FLKI) is a diversified industrial conglomerate that operates in Chemicals, Wet Wipe and Biodegradable Technology. Falken Industries Ltd is the concept behind more than 160 products distributed through a network of global platforms and the recipient of trade awards for innovations, biodegradability and environmental and health quality standards.

SAFE HARBOR STATEMENT: This news release contains "forward-looking statements" made pursuant to the safe harbor provisions of the 1995 Private Securities Litigation Reform Act. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future", "plan" or "planned", "will" or "should", "expected", "anticipates", "draft", "eventually" or "projected." Such statements are subject to risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that our products may not achieve customer acceptance or perform as intended, that we may be unable to obtain necessary financing to continue operations and development, and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements.