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Published in House and Home on Monday, August 24th 2009 at 6:41 GMT, Last Modified on 2009-08-24 06:41:45 by Market Wire🞛 This publication is a summary or evaluation of another publication
ADDISON, TX--(Marketwire - August 24, 2009) - Earthworks Entertainment, Inc. (
The National Television advertising campaign is planned to commence immediately after Labor Day when kids are in their back-to-school mode and well-positioned to spread the Z~Force 'Happy Idea Virus' as they get together in school related environments.
Z~Force creator & marketer, Peter Keefe in making the announcement said, "For kids, returning to school marks a whole new adventure and their communications 'water-cooler' is the school bus, playground & cafeteria. The Z~Force Direct Marketing TV campaign is designed to provide them with a whole new fantastic lifestyle connection to share with each other."
The TV campaign will direct children viewers to the Z~Force interactive website which will be activated in the same time frame. At the web site kids will be able to discover the fascinating world of their very own Z~Force Chinese Zodiac Power Animal and purchase Z~Force related merchandise.
Z~Force will then be prominently exhibited at the MIPCOM Junior kids convention in Cannes, France, the world's dominant children's program convention, in early October, with the purpose of taking the Direct Marketing campaign global.
According to Earthworks Entertainment's CEO Steven Humphries, "The Company will release the web site address and additional information on the national advertising schedule just before Labor Day."
Both the US & International launch campaign is part of a unique new strategic marketing plan created with, and underwritten by, the Animation Development Company ([ www.animationdc.com ]).
This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of Earthworks Entertainment's future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
