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Earthworks Entertainment Inc.: Earthworks Entertainment Enters the Hispanic Infomercial Market Targeting the 45 Million U.S. Hi


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ADDISON, TX--(Marketwire - July 28, 2009) - Earthworks Entertainment Inc. (PINKSHEETS: [ EWKS ]), announced that it has signed a partnership agreement with Isaac Botbol, the creator of "Survival English for Hispanics," as the Company enters the lucrative Hispanic infomercial market.

In making the announcement today, Earthworks CEO Steven Humphries said, "Mr. Botbol is an Organizational Development Consultant specializing in Leadership and Communications Skills in the workplace. He has provided his learning products directly to major corporations like AT&T, The Quaker Oats Company, Sara Lee and many others. We are partnering with Isaac to take his product to the mass Hispanic population through a series of infomercials created and placed on Spanish radio and television stations in key Hispanic markets."

Botbol said, "Hispanics represented one-half of the U.S. population growth in the past 10 years, which is now in excess of 45 million people, 15% of the total U.S. population. Of that growth, approximately 4 million were new arrivals into the U.S. and are in the mainstream workforce. The Audio CD series teaches the non-English speaking Hispanics the basic English that is required to function and succeed in the U.S. workforce. Our product is targeted to a variety of industries, including health care, hospitality, fast food, etc."

Earthworks COO Buckeye Epstein commented, "We expect to generate revenues in excess of $4.0 million dollars in the next twelve to eighteen months from 'Survival English for Hispanics.' Our audio DVD set will retail for $19.95 per industry and we expect sales of 200,000 units."

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," "forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, no guarantees of Earthworks Entertainment's future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.


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