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GuestMetrics, Inc.: GuestMetrics Signs Agreement With Largest T.G.I. Friday's Franchise Restaurant Operator to Rollout GuestSna

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  Published in House and Home on Friday, July 24th 2009 at 5:42 GMT, Last Modified on 2009-07-24 05:42:34 by Market Wire
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ASHBURN, VA--(Marketwire - July 24, 2009) - GuestMetrics, Inc. (PINKSHEETS: [ GESM ]) is pleased to announce that the Company has signed an agreement with Briad Restaurant Group, LLC(Briad) for the Company's GuestSnapshot software. Briad is the largest T.G.I. Friday's Franchise Restaurant Operator and is ranked fifth on the Restaurant Finance Monitor's list of top 200 restaurant franchise operators. Briad will utilize the GuestSnapshot reporting as a tool to help improve efficiency in a variety of areas within their restaurants. Briad also operates Wendy's quick-service restaurants as well as extended-stay and limited-stay hotel locations for Marriott and Hilton.

GuestMetrics's GuestSnapshot Enterprise Reporting Solution will allow Briad Restaurant Group to aggregate sales data across multiple locations as well as provide the ability to drill down to individual check level detail. Briad can use the data generated by the GuestSnapshot Enterprise Reporting Solution to determine which menu items are selling better than others, gauge employee performance, and measure effects of promotions and menu changes.

"GuestMetrics' GuestSnapshot Reporting Software is going to play a vital role in helping us analyze data and in making key decisions based on that data as we continue to refine and improve our business over the next several years," stated Dave Cahill, CFO of Briad.

"We are glad to be adding Briad to our list of clients who are utilizing our GuestSnapshot Enterprise Reporting Solution. We anticipate that more restaurants and hotel chains across the country will begin to implement our solution over the next several months," stated Brian Barrett, President of GuestMetrics, Inc.

For more information on The Briad Group, please visit [ www.briad.com ].

About GuestMetrics, Inc.:

GuestMetrics is the leading provider of Customer Insight Solutions for the hospitality industry and its suppliers/distributors. The GuestMetrics software is fully integrated with the leading point-of-sale (POS) systems and allows hospitality providers at every level of the market to improve business operations.

For the first time in the marketplace, GuestMetrics, through its data mining process, provides beverage alcohol and food suppliers with actionable insight into consumer behavior at the guest check-level. From world-class beverage alcohol suppliers to fine dining establishments and regional/national restaurant chains, clients depend on GuestMetrics tools to build stronger brands and drive revenue growth.

Safe Harbor Statement:

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control.