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GuestMetrics, Inc.: GuestMetrics, Inc. Sales Revenues up 56 Percent YTD Since Introduction of BarMetrics Data Services

^{Published on 2009-06-29 05:42:15, Last Modified on 2009-06-29 05:43:03 - Market Wire}
 

ASHBURN, VA--(Marketwire - June 29, 2009) - GuestMetrics, Inc. (PINKSHEETS: [ GESM ]) is pleased to announce that the Company has substantially increased its revenues in 2009 by the introduction of its BarMetrics data services. This product offering has received the attention of a large number of national and international suppliers in the beer, wine and spirits industry. The Company recently announced several high profile clients across the globe that covet the detail data that the Company's BarMetrics system records.

Most of the contracts will run for three years and will give clients access to data regarding sales during the term of the contract, as well as, historical data on sales going back to a year or more. The clients will have the option to purchase existing markets as well as new markets at a predetermined price per market. The BarMetrics system captures data at the Point of Sale in such details as consumer spend including purchases by brand names. Clients can track the effectiveness of not only their promotions, but also those of their competitors.

Under these agreements, the clients will have access to the BarMetrics analytical tool to evaluate things such as: how the economy is affecting traffic and sales volume; whether there are shifts in consumer spending; the average dollar amount guests are spending on drinks; preference on how beer is consumed (draft or bottled); and other detailed insights to consumer spending. This information will be used to plan effective consumer promotions, benchmark competitor pricing and distribution, and market new products based on consumer preferences.

"We're very pleased to see that word is getting around as to the usefulness of our BarMetric database and that agreements are being signed with some of the giants in the industry. We expect this interest to grow and have a significant positive impact on our 2009 revenues," stated Brian Barrett, President of GuestMetrics, Inc.

About GuestMetrics, Inc.:

GuestMetrics is the leading provider of Customer Insight Solutions for the hospitality industry and its suppliers/distributors. The GuestMetrics software is fully integrated with the leading point-of-sale (POS) systems and allows hospitality providers at every level of the market to improve business operations.

Safe Harbor Statement:

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control.