GuestMetrics, Inc.: GuestMetrics, Inc. Signs Contract to Provide BarMetrics Data Services to Premier Beer Importer

Published in House and Home on Thursday, June 18th 2009 at 5:40 GMT, Last Modified on 2009-06-18 05:40:43 by Market Wire
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ASHBURN, VA--(Marketwire - June 18, 2009) - GuestMetrics, Inc. (PINKSHEETS: [ GESM ]) is pleased to announce that the Company has signed a data services contract with a leading premier beer importer to deliver its BarMetrics on-premise reporting solution. The contract has a three year term and will give this client access to data regarding beer sales during the span of the contract, as well as historical data on sales going back to January 2008. The client will have the option to purchase existing closed markets as well as new markets at a predetermined price per market.

Under this agreement, the client will have access to BarMetrics analytical tools to evaluate things such as: how the economy is affecting traffic and sales volume; whether there are shifts in consumer spending; the average dollar amount guests are spending on drinks; preference on how beer is consumed (draft or bottled); and other detailed insights to consumer spending. This information will be used to plan effective consumer promotions, benchmark competitor pricing and distribution, and market new products based on consumer preferences.

"We're very pleased to have signed this contract with this prominent beer importer. This is a very important sale that should have a significant positive impact on our 2009 revenues," stated Brian Barrett, President of GuestMetrics, Inc.

About GuestMetrics, Inc.:

GuestMetrics is the leading provider of Customer Insight Solutions for the hospitality industry and its suppliers/distributors. The GuestMetrics software is fully integrated with the leading point-of-sale (POS) systems and allows hospitality providers at every level of the market to improve business operations.

Safe Harbor Statement:

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control.

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