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GuestMetrics, Inc.: GuestMetrics, Inc. Signs Contract to Provide Data Services to Premium Wine and Spirits Supplier


Published on 2009-07-09 05:44:05, Last Modified on 2009-07-09 05:44:11 - Market Wire
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ASHBURN, VA--(Marketwire - July 9, 2009) - GuestMetrics, Inc. (PINKSHEETS: [ GESM ]) is pleased to announce that the Company has added a premium spirits and wine supplier to the list of high profile clients that have purchased access to the BarMetrics on-premise reporting solution. The contract will give this client access to data regarding spirits during the span of the contract, as well as historical data for specific markets. The client will have the option to purchase existing closed markets as well as new markets at a predetermined price per market.

Under this agreement, the client will have access to the BarMetrics reporting tool to evaluate things such as: how the economy is affecting traffic and sales volume; whether there are shifts in consumer spending; the average dollar amount guests are spending on drinks and other detailed insights to consumer spending. This information will be used to plan effective consumer promotions, benchmark competitor pricing and distribution, and market new products based on consumer preferences.

"We are excited to be providing data services to one of the leading spirits and wine suppliers in the world. We believe that the BarMetrics tool will provide them actionable insights into consumer behavior at the guest check-level," stated Brian P. Barrett, President, CEO of GuestMetrics, Inc.

About GuestMetrics, Inc.:

GuestMetrics is the leading provider of Customer Insight Solutions for the hospitality industry and its suppliers/distributors. The GuestMetrics software is fully integrated with the leading point-of-sale (POS) systems and allows hospitality providers at every level of the market to improve business operations.

For the first time in the marketplace, GuestMetrics, through its data mining process, provides beverage alcohol and food suppliers with actionable insight into consumer behavior at the guest check-level. From world-class beverage alcohol suppliers to fine dining establishments and regional/national restaurant chains, clients depend on GuestMetrics tools to build stronger brands and drive revenue growth.

For more information, please visit [ www.guestmetrics.com ].

Safe Harbor Statement:

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control.