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Moen: New Moen Research Asks Americans: What's Your Biggest Pet Peeve in the Kitchen?

^{Published on 2009-05-13 05:11:15, Last Modified on 2009-11-02 11:51:53 - Market Wire}
 

NORTH OLMSTED, OH--(Marketwire - May 13, 2009) - It's where the typical family begins and ends their day, and truth be told, it's where they spend a good chunk of their time throughout the day, as well. Whether it's preparing meals, finishing homework or surfing the internet, the kitchen has become the real living room of the home. Curious about this hub of daily activity, executives at [ Moen ], the number one faucet brand in North America, began to wonder how real life played out in this space and recently conducted an online survey to query consumers about everything from kitchen pet peeves in and around the [ sink ] to what they would like to change most about their current kitchens.

Survey Says: Top Pet Peeve is Dirty Dishes in the Sink

So what are the things that really drive us crazy in the kitchen -- specifically in and around the sink?* According to the survey, the top pet peeve that consumers have in relation to their kitchen sink area is "other household members leaving dirty dishes in the sink." Nearly 50 percent of respondents stated that "family members leaving dirty pots, pans, plates, etc." was their top cause of tension.

-- Coming in at a close second, with 42 percent of the respondents surveyed, was "household members leaving food/crumbs in the sink without washing it out."

-- Rounding out the other top peeves were "not wiping down the [ faucet ] or sink as part of cleaning" (at 40 percent) and "leaving wet/dirty rags and sponges in the sink" (at 34 percent).

-- Only 18 percent of those surveyed said they had no pet peeves.

Not surprisingly, when this same group of consumers was asked for their top "problem" in relation to their kitchen faucet and sink area, the biggest response (with nearly 40 percent of the respondents) was "keeping the area around the faucet clean." The next largest problems were: "too much splashing when rinsing large items," (at 30 percent) and "difficulty cleaning the area where the sink meets the countertop," (with 25 percent of the respondents).

"We are frequently in touch with consumers to seek out problems they may experience, so we can develop products which specifically solve these problems," said Jack Suvak, director of market research and insights for Moen. "While we can't create a product that will help clean up dirty dishes in the sink, Moen has created faucets which make it easier to clean the sink area -- with pullout spray functionality to reach every nook and cranny in the sink, and make every last crumb disappear. Likewise, we have undermount sinks which integrate seamlessly into a solid-surface countertop and can help homeowners keep the sink area clean, because crumbs can be wiped directly from the counter into the sink."

For more information about Moen, including the full survey results, visit [ http://www.moen.com/pressroom/pressRelease.cfm?release=3924 ].

*Respondents could reply with multiple answers.

Moen offers a diverse selection of thoughtfully designed, on-trend [ kitchen faucets ], [ bathroom faucets ], [ showerheads ], and [ stainless steel sinks ] for residential and commercial applications. As the #1 faucet brand in North America, customers have come to rely on Moen to deliver dependable products and service. Moen is part of Fortune Brands, Inc. (NYSE: [ FO ]) ([ www.fortunebrands.com ]), a leading consumer brands company.