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Joe's Jeans Inc.: Joe's Jeans Enters Into Agreement to License Belts


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LOS ANGELES, CA--(Marketwire - July 21, 2009) - Joe's Jeans Inc. (the "Company") (NASDAQ: [ JOEZ ]) announced today that it has signed a new license agreement with Vogue Trimmings Inc. to manufacture and distribute Joe's® branded belts for men, women, girls and boys. The new line of belts will debut in September 2009 at the tradeshows Project in Las Vegas and Coterie in New York and will be available in time for the holiday shopping season nationwide in major department stores and specialty store retailers as well as the Joe's® branded stores.

"We are excited to have Vogue Trimmings as a partner to launch our latest accessory product line. Part of our commitment for 2009 has been to find licensees to extend the Joe's® product offerings and we believe we have found an excellent partner in Vogue Trimmings," said Marc Crossman, President and Chief Executive Officer. "We look forward to working closely with them in this endeavor."

Vogue Trimmings, founded by Frank Valensi, is a leading manufacturer of belts and decorative belt buckles located in Los Angeles. Vogue Trimmings has built a successful business as a licensee of other brands as well as a private label manufacturer for Macy's, Nordstrom and other major retailers.

"I am thrilled to work with Joe's Jeans and leverage our expertise to help translate the Joe's® brand into a resource for belts to complement its current sportswear offerings," said Frank Valensi, President and CEO of Vogue Trimmings Inc. "I believe the consumer is going to love Joe's® belts for its fashion-forward designs and quality product."

About Joe's Jeans Inc.

Joe's Jeans Inc. designs, produces and sells apparel and apparel-related products to the retail and premium markets under the Joe's® brand and related trademarks. More information is available at the company website at [ www.joesjeans.com ].

This release contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. The matters discussed in this document involved estimates, projections, goals, forecasts, assumptions, risks and uncertainties that could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. All statements in this news release that are not purely historical facts are forward-looking statements, including statements containing the words "intend," "believe," "estimate, "project," "expect" or similar expressions. Any forward-looking statement inherently involves risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to: the risk that the Company will be unsuccessful in gauging fashion trends and changing customer preferences; the risk that changes in general economic conditions, consumer confidence, or consumer spending patterns will have a negative impact on the Company's financial performance or strategies; the highly competitive nature of the Company's business in the United States and internationally and its dependence on consumer spending patterns, which are influenced by numerous other factors; the Company's ability to respond to the business environment and fashion trends; continued acceptance of the Joe's® brand in the marketplace; successful implementation of any growth or strategic plans; effective inventory management; the Company's ability to continue to have access on favorable terms to sufficient sources of liquidity necessary to fund ongoing cash requirements of its operations, which access may be adversely impacted by a number of factors, including the reduced availability of credit generally and the substantial tightening of the credit markets, including lending by financial institutions, who are sources of credit for the Company, the recent increase in the cost of capital, the level of the Company's cash flows, which will be impacted by the level of consumer spending and retailer and consumer acceptance of its products; the ability to generate positive cash flow from operations; competitive factors, including the possibility of major customers sourcing product overseas in competition with our products; the risk that acts or omissions by the company's third party vendors could have a negative impact on the company's reputation; a possible oversupply of denim in the marketplace; and other risks. The Company discusses certain of these factors more fully in its additional filings with the SEC, including its last annual report on Form 10-K filed with the SEC, and this release should be read in conjunction with that annual report on Form 10-K, together with all of the Company's other filings, including current reports on Form 8-K, made with the SEC through the date of this release. The Company urges you to consider all of these risks, uncertainties and other factors carefully in evaluating the forward-looking statements contained in this release.

Any forward-looking statement is based on information current as of the date of this document and speaks only as of the date on which such statement is made, and the Company undertakes no obligation to update these statements to reflect events or circumstances after the date on which such statement is made. Readers are cautioned not to place undue reliance on forward-looking statements.


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