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GuestMetrics, Inc.: GuestMetrics Enters Agreement With Leading Media Firm Questex Media Group

^{Published on 2009-08-04 05:24:01, Last Modified on 2009-08-04 05:24:09 - Market Wire}
 

ASHBURN, VA--(Marketwire - August 4, 2009) - GuestMetrics, Inc. (PINKSHEETS: [ GESM ]) is pleased to announce that the Company has signed a strategic agreement with Questex Media Group, Inc., a leading media company headquartered in Newton, MA. The agreement provides for GuestMetrics to supply data and analysis services to Questex for use in one of their popular trade magazines, "Nightclub & Bar Magazine," which is the premier source of ideas, strategies, news and coverage for the on-premise alcohol beverage industry, including bars, clubs and restaurants. Owners and operators of independent and chain establishments, as well as suppliers, look to Nightclub & Bar for the most current information on trends, operations and product news covering everything from cocktails to technology to food and beyond. The companies will also collaborate on content for their related Web sites [ www.nightclub.com ] and [ www.guestmetrics.com ]

This move is the second agreement formed by GuestMetrics in the past two months. GuestMetrics also has a broader strategic partnership with Technomic, Inc., the leading away-from-home research consultancy, which allows Technomic to develop detailed analytics and reports using GuestMetrics data.

The data provided by GuestMetrics to Questex will include topline casual and fine dining, plus overall restaurant channel beverage alcohol activity, including annual trend comparisons of in store sales by sprits, wine and beer. Questex will provide GuestMetrics with various venues to promote their analytical software products and services, including joint participation in shows and conferences as well as speaking engagements at their trade shows.

"We are very excited to be establishing a strategic relationship with GuestMetrics and know that it will greatly benefit both companies, as well as our readers," stated Donna Hood Crecca, Editorial Director of Questex Media Group, Inc.

"We are looking forward to working with a prominent company like Questex that over the years has become the premier place to go to get information on a large number of industries including the hospitality area and the bar and restaurant segments," stated Brian Barrett, President of GuestMetrics, Inc.

"The Questex/GuestMetrics relationship provides an additional avenue for providing insights and information on bars and restaurants, and is something that creates additional synergy with the existing Technomic/GuestMetrics relationship," said David Henkes, a Vice-President at Technomic and the leader of the firm's On-Premise Practice.

About Questex Media Group, Inc.:

Questex Media Group, Inc. is a global, diversified business-to-business media organization serving multiple industries including hotel and hospitality, travel, technology, beauty, spa, among numerous other specialty industries with its well-established, market-leading tradeshows, publications, digital and interactive media, research, and other marketing and media related services. The company's combined operations include more than 400 employees in offices throughout North America, South America, Asia and Europe. For more information, visit [ www.questex.com ].

About GuestMetrics, Inc.:

GuestMetrics is the leading provider of Customer Insight Solutions for the hospitality industry and its suppliers/distributors. The GuestMetrics software is fully integrated with the leading point-of-sale (POS) systems and allows hospitality providers at every level of the market to improve business operations.

For the first time in the marketplace, GuestMetrics, through its data mining process, provides beverage alcohol and food suppliers with actionable insight into consumer behavior at the guest check-level. From world-class beverage alcohol suppliers to fine dining establishments and regional/national restaurant chains, clients depend on GuestMetrics tools to build stronger brands and drive revenue growth.

About Technomic, Inc.:

Technomic provides a wide variety of companies with the facts, insights and consulting support they need to enhance their business strategies, decisions and results in the away from home channel. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food and beverage industry.

For more information on Technomic, please visit [ www.technomic.com ].

Safe Harbor Statement:

The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "expects," "anticipates," "continue," "estimate," "project," "intend," and similar expressions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. These risks and uncertainties include, but are not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing various engineering and manufacturing programs, changes in customer order patterns, changes in product mix, continued success in technological advances and delivering technological innovations, shortages in components, production delays due to performance quality issues with outsourced components, and various other factors beyond the Company's control.