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Tootie Pie Company, Inc.: Tootie Pie Company Buys Benny's Bagels


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BOERNE, TX--(Marketwire - August 13, 2009) - The Tootie Pie Company, Inc. (OTCBB: [ TOOT ]), a premium baker and seller of high-quality, handmade pies, announced today that it signed an Agreement to acquire the two Benny's Bagels locations in San Antonio, TX. The Company plans to rename the locations "Tootie Pie Shops." Terms of the acquisition were not disclosed.

The two shops, located at Bitters and Heubner and Hwy 281 and Evans Road, have been in business for several years and have an established clientele, selling coffee, bagels, light sandwiches and pastries from 7 am until 3 pm. The Company expects to extend the hours until 9 pm in the very near future and expand the menu to include whole pies, pie by the slice, as well as other dessert offerings.

Don Merrill, Tootie Pie Company's President & CEO, commented, "The acquisition of these two locations is a major step in the evolution of the Tootie Pie Company. We envision dessert destination 'Tootie Pie Shops,' where customers can enjoy a quality dine-in experience or pick up a pie and take it home. We also see this as an opportunity to try new dessert offerings, as well as introduce new product extensions like pie on a stick."

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual consumers through in-store sales, orders via telephone and internet on the Company's website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of national and regional broad line grocery and foodservice distributors who purchase pies and then resell them through their respective sales distribution channels. Tootie Pie Company is a public company traded on the NASDAQ OTC market under the symbol "TOOT." For additional information or to receive correspondence from Tootie Pie Company, please visit [ www.tootiepieco.com ]

Forward-Looking Statements

This press release may contain forward-looking statements. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).


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