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Celsius Holdings, Inc.: Celsius Is Now Available at Tops Friendly Markets in New York and Pennsylvania

^{Published on 2009-08-24 05:20:57, Last Modified on 2009-08-24 05:20:59 - Market Wire}
 

DELRAY BEACH, FL--(Marketwire - August 24, 2009) - Celsius Holdings, Inc. (OTCBB: [ CSUH ]) announced today that Celsius®, the original calorie burning beverage, is now available at all 76 Tops Friendly Markets locations in New York and Pennsylvania. Celsius Green Tea Raspberry Acai, Green Tea Peach Mango and Sparkling Orange are available in four-packs in the beverage aisle. Celsius will support Tops Friendly Markets with radio ads in markets where stores are located.

Celsius, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius has been scientifically shown to burn up to 100 calories or more per can by raising metabolism and providing sustained energy. Research demonstrates that consuming one Celsius prior to a workout may enhance the benefits of regular exercise, such as cardio fitness, endurance and body composition.

According to Jeff Perlman, COO of Celsius, "Tops considers each of their stores as the 'neighborhood grocer' committed to providing quality products to their customers. We are excited that they are now part of our ever-growing family of retailers in the Northeast."

Tops Friendly Markets was purchased in 2007 by Morgan Stanley Private Equity, allowing the company to operate as independent, locally owned retailers. Each store is customized to fit the community it surrounds and their product mix reflects the neighborhoods and cities that they serve.

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and very low sodium -- a healthier alternative to energy drinks and other sugary sweet beverages. Celsius drinks are powered by the proprietary blend of ingredients, MetaPlus™, that includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

About Tops Markets, LLC

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 71 full-service supermarkets and five franchise supermarkets. With over 10,000 associates, Tops is the leading full-service grocery retailer in Western New York, Central New York, including Rochester, and Northwestern Pennsylvania.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: [ CSUH ]) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at [ http://www.celsius.com ].

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.