N@N

Celsius Continues Being in the News

^{Published on 2009-01-23 04:14:00, Last Modified on 2009-01-23 04:14:47 - Market Wire}
 

DELRAY BEACH, Fla.--([ BUSINESS WIRE ])--Celsius (OTCBB:CSUH), the Original Calorie Burning Drink, which has been scientifically formulated and tested to burn up to 100 calories or more per serving, is getting lots of press attention this month. On January 6^th, in the nationally syndicated television show, "The Doctors," regular host, Dr. Travis stated, "These [showing a can of Celsius] are actually better for you, I think, than a sugar-laden drink."

It has also been reported that Katie Holmes has been seen in a photo with Celsius, see above. This item has had national and international pick up -- it was featured in the U.K.'s top daily paper, the Daily Mail, [ http://www.dailymail.co.uk/tvshowbiz/article-1107592/Katie-Holmes-stocks-calorie-burning-fad-drink--does-busy-mum-really-need-lose-weight.ht ], on national Canadian TV on ETalk, in the 9/26 edition of Star magazine, and on websites including

PerezHilton.com [ http://perezhilton.com/2009-01-09-kati-holmes ],

That's fit.com [ http://www.thatsfit.com/tag/celsius/ ],

johnnyikon.com [ http://www.johnnyikon.com/articles/1185-Katie-Holmes-stocks-up-on-fat-busting-fizzy-drink.html ]

picapp.com [ http://www.picapp.com/ViewDetails.aspx?ImageId=3439504 ], splash.com and so many others.

Celsius can be found in retailers throughout the U.S. including Vitamin Shoppe, Walgreens, CVS, Kroger, Kum & Go, Hannaford Supermarkets and Sweetbay.

Celsius is available in seven great-tasting flavors: sparkling Cola, Orange, Wild Berry, Lemon-Lime and Ginger Ale, as well as Green Tea Raspberry Acai and Green Tea Peach Mango. Celsius drinks are powered by a proprietary blend of ingredients including Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, and B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB:CSUH.OB) markets [ Celsius® ], the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about [ Celsius Holdings, Inc. ] is available at [ our website ]. More information about [ Celsius ], the original, great tasting calorie burner, is available at [ http://www.celsius.com ]

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.