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MWV Debuts Its Next-Generation of Environment-Friendly Natralock Security Packaging for Consumer Electronics

^{Published on 2009-01-09 06:07:17, Last Modified on 2009-01-09 06:08:07 - Market Wire}
 

RICHMOND, Va.--([ BUSINESS WIRE ])--[ MeadWestvaco Corporation ] (NYSE:MWV) unveiled the next generation of its Natralock® security packaging solution at the [ 2009 International Consumer Electronics Show ] (CES) this week in Las Vegas. [ Natralock ] is a sustainable alternative to traditional hard-to-open, plastic clamshells, and the new solution features an added layer of security with conductive ink technology that emits an audible sound or "alarm" when the package is tampered with or if the ink circuit is broken. This alarm indicates a security breach and deters would-be thieves from stealing the product inside. The built-in security allows maximum space for branding on the package, and the paperboard offers a higher quality look while maintaining the theft resistance critical to loss prevention.

"At this year's Consumer Electronics Show, we are demonstrating how packaging is an opportunity to add value to the products and brands in the electronics industry," said Jeff Kellogg, vice president, Natralock security packaging, MWV. "This is all the more true as packaging and technology seamlessly evolve in ways that benefit consumers, retailers and manufacturers. We're showcasing a wide variety of secure technological advances, from packages that interact with consumers when touched or picked up, to materials that are easier for consumers to open, create minimal impact on the environment, and offer improved opportunities for product branding."

The next generation Natralock is made from sustainably sourced paperboard and uses 60 percent less plastic on average than clamshells. The package effectively protects the product without compromising visibility or security, offering a solution that showcases the product and its brand. The next generation of Natralock packaging is lighter, and offers advantages that reduce warehousing, transportation and shipping costs when compared to petroleum-based packaging. It requires fewer components, and achieves dependable, superior price stability by relying less on PET and PVC plastic resins.

Natralock packaging increases production rates and efficiencies as well, sealing up to 40 to 60 percent faster on average. It reduces the need for manual labor by eliminating time-consuming insert sheets altogether. Natralock packaging can use existing sealing machinery, making the switchover from clamshells quick, easy and cost efficient.

MWV's booth (#30352) is located in the South Hall, Level 3, #13 of the Las Vegas Convention Center.

About MWV

MeadWestvaco Corporation (NYSE:MWV), provides packaging solutions to many of the world's most-admired brands in the healthcare, personal and beauty care, food, beverage, media and entertainment, and home and garden industries. The company's businesses include Consumer & Office Products, Specialty Chemicals, and the Community Development and Land Management Group, which sustainably manages the company's land holdings to support its operations, and to provide for conservation, recreation and development opportunities. With 23,000 employees worldwide, MWV operates in 30 countries and serves customers in more than 100 nations. MWV manages all of its forestlands in accordance with internationally recognized forest certification standards, and has been named to the Dow Jones Sustainability World Index for the fifth consecutive year. For more information, please visit [ www.mwv.com ].