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Action Products International, Inc.: Crazy For Cupcakes(TM) Is a Recipient of the Prestigious Mom's Choice Award(R)


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ORLANDO, FL--(Marketwire - January 27, 2009) - Action Toys Inc. (NASDAQ: [ APII ]) Crazy For Cupcakes™ is a recipient of the prestigious Mom's Choice Award®. Crazy For Cupcakes™, which is an all-new line of mix n' match customizable scented toy cupcakes and unique accessories, is quickly becoming a favorite of both moms and kids and is now available in retailers nationwide or on line at [ www.actiontoysinc.com ].

Action Toys Inc. offers a complete selection of non-violent, educational and craft toys that meet the needs of parents for safe play while providing fun at all skills and age levels. Crazy For Cupcakes™ provides parents, grandparents and children a product that will help children learn and be creative.

Crazy For Cupcakes™ allows children to build their own style designer cupcake with changeable cupcake, frostings, cupcake cups and toppings. Interchangeable parts allow for any imaginative combination offering multiple layers of creative combinations of cupcake building. Two different batches currently provide a wide variety of play. A specially designed cupcake carry tray is available for children & families to share, and enjoy their creations. Three new batches are scheduled to be launched at the upcoming Toy Fair soon to make the first Crazy For Cupcake™ batches instant collectibles.

The Crazy For Cupcake™ line allows for fun, creative manipulative play while building hand-eye coordination and cognitive development for girls and boys ages four and up. The soft play food line is created with vibrant, multi-colored components with gourmet style recipes that allow children to create play treats for friends and family. Now children can host their own cupcake party!

"Crazy For Cupcakes™ is a perfect safe play food toy fashioned from the hottest trend throughout the country-designer cup cakes. These first two batches of Crazy For Cupcakes™ are offered in limited editions and we are already designing new follow-up batches. This product is just one of the many products offered by Action Toys Inc. that focuses on offering uniquely fun children's products with best-of-class educational and play value," notes Ken Ninomiya, VP Business Development, Action Products. The first freshly baked batch of Crazy For Cupcakes™ line up is expected to be in retail for this holiday season and on line at [ www.actiontoysinc.com ].

About Action Products International, Inc.

Action Products International, Inc. (APII) is a global manufacturer and distributor of brand-focused consumer products with top leading brands in the educational toy and children's segment. Headquartered in Orlando, Florida, the Action Toy product line includes action figures, play-sets, activity kits and premium wooden toys that emphasize educational fun within the themes of arts and crafts, nature and science. Action Toy Company's products are distributed to and sold by more than two thousand retail stores worldwide. For more information about the Action Toy Company, please visit our website at [ www.ActionToysInc.com ] and [ www.apii.com ].


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