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Action Products International, Inc.: Action Toys Inc. Will Introduce the Future at NYC Toy Fair

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  Published in House and Home on Tuesday, January 13th 2009 at 8:20 GMT, Last Modified on 2009-01-13 08:21:01 by Market Wire

ORLANDO, FL--(Marketwire - January 13, 2009) - Action Products International, Inc. (NASDAQ: [ APII ]) announces plans to show new product releases for several of their key brands including Curiosity Kits®, Space Voyagers®, I DIG®, Crazy For Cupcakes™, and OLogy™. The new items are expected to add to the excitement of the existing products within each line and offer new toy ideas for a better educational, non-violent and craft toy play experience.

"The new products we will introduce at the NYC Toy Fair in February are only the beginning of some of the new and exciting things we have planned for 2009 and beyond," commented VP of Sales and Marketing, Ken Ninomiya. "Action Products has a long solid history of supplying high quality non-violent educational and craft toys. Our customers have been asking for new innovative ideas and we have gone back to work to create them. Action Toys Inc. will offer smart toys and great brands for years to come with a new look and redefined mission for 2009 and beyond."

Action Toys Inc. has already begun to promote their recently announced new look to the trade at a recent meeting with their sales representatives. The company has redefined their focus and created a new slogan "Smart Toys. Great Brands. New Look" which will be launched to the trade in the coming weeks.

This week's introduction of the new product follows the recent launch of a new website [ www.ActionToysInc.com ]. While at [ www.ActionToysInc.com ] consumers can see online videos, learn more about every product, review the educational content and play value for every Action Toys while being able to locate a retailer within their home town or make a purchase on line. The second phase of [ www.ActionToysInc.com ] which is expected to be ready in early spring will include online interactive activities allowing children to enter the "Fun Zone" of the site that will have on-line games, free downloads, and additional value added on line content.

About Action Products International, Inc.

Action Products International, Inc. ("APII") is a global manufacturer and distributor of brand-focused consumer products with award winning brands in the educational toys and crafts product segment. Headquartered in Orlando, Florida, APII's product line includes action figures, play-sets, activity kits and premium wooden toys that emphasize educational fun within the themes of arts and crafts, nature and science. Action Toys Inc products are distributed to and sold by more than two thousand retail stores worldwide. For more information about the Action Toys Inc, please visit our websites at [ www.apii.com ] and [ www.actiontoysinc.com ]

Safe Harbor Forward-Looking Statements

Statements contained in this release that are not strictly historical are "forward-looking statements." Such forward-looking statements are sometimes identified by words such as "intends," "projects," "anticipates," "believes," "expects" and "hopes." The forward-looking statements are made based on information available as of the date hereof, and APII assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause APII's actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for APII's products and services, APII's ability to continue to develop markets, general economic conditions, APII's ability to secure additional financing and other factors that may be more fully described in APII's reports to shareholders and periodic filings with the Securities and Exchange Commission.