N@N

Easy Energy, Inc.: Easy Energy Announces Finalization of Its Design of the Smaller YoGen(R) Model and Details of Its Timetable

  //house-home.news-articles.net/content/2009/01/2 .. -yogen-r-model-and-details-of-its-timetable.html
  Published in House and Home on Tuesday, January 20th 2009 at 7:46 GMT, Last Modified on 2009-01-20 07:48:03 by Market Wire

LAS VEGAS, NV--(Marketwire - January 20, 2009) - Easy Energy, Inc. (OTCBB: [ ESYE ]), the sole owner of the YoGen® product suite, a line of highly innovative, compact, ergonomically efficient manpowered generators designed for use in recharging portable electronic devices ranging in size from cell phones to laptop computers, is pleased to announce that it has completed finalization of the design of the smaller of its two models of YoGen® chargers and is now ready to outline its timetable for placing the two YoGen® models into mass production.

The YoGen® is available in two models: the basic version, which is a standalone hand-powered charger and the premium version, that additionally includes a backup 650 mAh 3.7V battery which will provide charging power either when mechanically activated or via the battery when it is carrying a charge. For convenience, the premium version provides an SOC indicator, which advises the user of the charge state of the battery. The YoGen® devices represent a significant breakthrough in manpowered chargers in that, in addition to their extremely compact size, they are able to produce a uniquely high ratio of electrical output to human energy input and are far less tiring to operate than competitive units. In other words, these chargers have advanced the user friendliness and economics of this technology to the point at which they become eminently practical and desirable as a means to fill a void in an almost limitless market.

The company has reached the point where it is now able to provide a timetable for the process of ramping up commercial mass production of both models of the YoGen® charger. The tooling is either under construction or completed and many components are already in hand. Easy Energy anticipates the first assembly pilot run of 100 units to begin on March 11, 2009, followed by an assembly pilot run of 1000 units beginning on March 27, 2009. Mass production of the two models is then planned to be initiated on April 9, 2009.

"We are now seeing the concrete results of all of the planning and hard work it has taken to bring our company to this point in the process of commercializing our breakthrough YoGen® technology," stated Guy Ofir, CEO of Easy Energy, Inc. "In addition to going into mass production with the YoGen® models, we are making great progress on other fronts as well. We intend to soon be announcing more progress regarding those of our products, which are still in development and will also be providing updates on advances pertaining to our marketing and distribution efforts. This is truly an exciting time for Easy Energy."

About Easy Energy:

Easy Energy, Inc. (OTCBB: [ ESYE ]) is the sole owner of the YoGen® product suite of compact man-powered generators, which are designed to provide an innovative and effective solution to the currently underserved need of the almost limitless users of portable electronics devices for a power source that will ensure those devices' ability to operate in circumstances in which conventional recharging sources are unavailable. Included in the product line are the basic YoGen®, a slim, pocket-sized charger for small devices such as cell phones, GPS, iPODs, etc., which is operated by a convenient pull-cord; the YoGen Max™, a compact, fold-up foot-driven charger for laptop computer-sized devices which also includes its own battery pack; and the most recently prototyped YoGen Bat™, which will replace a conventional cell phone battery and provide pull-cord charging capability without the need for a stand-alone charger. The company is headquartered in Las Vegas, Nevada with offices in Naariya, Israel. For more information on our company and innovative YoGen® product suite, please visit our corporate website at: [ http://www.easy-energy.biz ].

Safe Harbor Statement

This press release contains certain forward-looking statements. Forward-looking statements may include our statements regarding our goals, beliefs, strategies, objectives, plans, including product and service developments, future financial conditions, results or projections or current expectations. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms, or other comparable terminology. These statements are subject to known and unknown risks, uncertainties, assumptions and other factors that may cause actual results to be materially different from those contemplated by the forward-looking statements. Further information on potential factors that could affect our business is described under the heading "Risks Related to Our Business" in Part I, Item 1, "Description of Business" of our Annual Report on Form 10-KSB for the fiscal year ended December 31, 2007 and in our registration statement on Form S-1 no 333-150468, which was declared effective on October 31, 2008. Except as otherwise required by law, Easy Energy, Inc. undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.