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Super Bowl XLIII Broadcasts Globally in DTS Neural Surround"

^{Published on 2009-01-30 12:38:22, Last Modified on 2009-01-30 12:39:08 - Market Wire}
 

AGOURA HILLS, Calif.--([ BUSINESS WIRE ])--DTS, Inc. (Nasdaq: DTSI) and the NFL are partnering to deliver the upcoming HD international broadcast of Super Bowl XLIII from Tampa, Florida using DTS Neural Surround™ technology, which will enable international TV viewers to experience the game in 5.1 surround sound using any consumer surround sound system.

A total of 61 international broadcasters will televise the game to 230 countries and territories in 34 languages (including English) with the HD signal going to 19 broadcast partners in 152 countries. The live broadcast begins at 6:00PM EST, 3:00PM PST on Sunday, February 1^st.

"We are very pleased to be a part of the NFL's efforts to provide a great home entertainment experience to football fans around the world," said Jon Kirchner, President and CEO, DTS, Inc. "The NFL's continued support to international broadcasters coupled with DTS' strong desire to deliver the best entertainment experience possible makes this a win-win situation for everyone."

DTS Neural Surround provides a revolutionary new approach to surround sound production and playback for live broadcasts. It enables broadcasters to create and deliver superior multi-channel surround sound using minimal bandwidth over stereo channels. For Super Bowl XLIII, this technology allows the NFL's on-site broadcast crews to produce the game in 5.1 surround sound while then transmitting the mix in a stereo format to audiences around the globe.

About DTS Neural Surround Technology

DTS Neural Surround decoders are integrated in many audio-video receivers from companies such as Pioneer, Sony, Yamaha, Onkyo, Marantz, Denon, Integra, and more. DTS Neural Surround professional hardware broadcast products are distributed by DaySequerra and Harris Corporation.

About DTS, Inc.

DTS, Inc. (NASDAQ: DTSI) is a digital technology company dedicated to delivering the ultimate entertainment experience. DTS decoders are in virtually every major brand of 5.1-channel surround processor, and there are hundreds of millions of DTS-licensed consumer electronics products available worldwide. A pioneer in multi-channel audio, DTS technology is in home theatre, car audio, PC and game console products, as well as DVD-Video, Blu-ray Disc and Surround Music software. Founded in 1993, DTS' corporate headquarters are located in Agoura Hills, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Northern California, Washington, Canada, China, France, Hong Kong, Japan, South Korea, Taiwan and the United Kingdom. For further information, please visit [ www.dts.com ]. DTS is a registered trademark of DTS, Inc.