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Wed, January 28, 2009

Who's Your Daddy, Inc. To Sponsor 23rd Annual Leigh Steinberg Super Bowl Party


Published on 2009-01-28 05:15:55, Last Modified on 2009-01-28 05:17:04 - Market Wire
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CARLSBAD, Calif. & TAMPA, Fla.--([ BUSINESS WIRE ])--Who's Your Daddy, Inc. (WYD) (OTCBB: WYDI) today announced that it will be a premier sponsor of the 23rd annual Leigh Steinberg Super Bowl Party, which will be held at Tampa's Lowry Park Zoo on January 31, 2009 between 2 – 5 p.m ET, and will provide 2000 bottles of its unique energy shot to partygoers.

The Pomegranate flavored energy shot is a concentrated 2 ounce energy drink, designed to provide a zero calorie, sugar free, rapid and lasting energy boost which enhances muscle strength and endurance.

"We are honored to be a sponsor of one of the most coveted parties of the Super Bowl party circuit – not too mention being associated with a legend like Leigh Steinberg and his company, Leigh Steinberg Sports & Entertainment," said Who's Your Daddy CEO Michael Dunn. "We look forward to sharing our unique beverage with all of the A-list attendees of the 23rd Annual Leigh Steinberg Super Bowl Party and contributing to another stellar event and memorable experience for all of Leigh's guests."

Unique to the energy shot market, the WYD Energy Shot contains L-Arginine. Arginine is known to facilitate the release of human growth hormone (HGH) which may offer benefits in the treatment of injuries, strengthening the immune system, building lean muscle and burning fat. Arginine is also required by the body to carry out the synthesis of nitric oxide, a compound that leads to relaxation of blood vessels and allows more blood to flow through arteries. The human body breaks Arginine down into creatine, a substance used by athletes to build muscle size and strength.

The Who's Your Daddy WYD Energy Shot can also be found in the Planet Hollywood casino in Las Vegas, where it has been a top seller since the announcement of our Master Distributor agreement in November 2008.

About Who's Your Daddy, Inc.

Who's Your Daddy, Inc. is a brand management company focused on marketing, producing and distributing the Who's Your Daddy(r) King of Energy line of beverages for the rapidly growing $6 billion world energy drink market. Who's Your Daddy, Inc. stock is traded publicly under the ''WYDI'' ticker symbol. For more information, please visit [ http://www.wydenergy.com ] or the company's blog site is at [ http://www.kingofbloggers.com ].

About Leigh Steinberg:

For over 35 years, Leigh Steinberg has pioneered the sports management industry, setting the standard for excellence in athlete representation. He has represented the first pick of the first round of the NFL draft a record-breaking eight times and 60 overall first round NFL picks. Leigh's unrivaled history of negotiating record-setting contracts and tireless dedication to charitable activities are the cornerstones of his business. Among many others, Leigh has represented Hall of Famers Steve Young, Troy Aikman and Thurman Thomas, heavyweight champion Lenox Lewis and Major League Baseball stars such as Will Clark, Shawn Green and Orlando "El Duque" Hernandez, all of who have worked with Leigh as a part of their contracts to donate a combined amount of more than $250 million for various charitable causes.

Leigh's commitment and devotion to the industry enthused Hollywood movie executives to use him as the real-life inspiration behind the hit movie Jerry Maguire and was the technical consultant to director Cameron Crow. Leigh's longstanding experience and unrivaled reputation built the foundation for him to write best-selling book "Winning with Integrity." His non-athletic accolades include presidential commendations from Presidents Reagan, Clinton and Bush Sr., and he has been named Man of the Year by several leading organizations.

This document contains ''forward-looking statements'' related to future events. Forward-looking statements by their nature address matters that are uncertain. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.