N@N

The Century Council Educates Students on Keeping Safe This Holiday Season

  //house-home.news-articles.net/content/2008/12/3 .. tudents-on-keeping-safe-this-holiday-season.html
  Published in House and Home on Wednesday, December 31st 2008 at 7:20 GMT, Last Modified on 2008-12-31 07:21:32 by Market Wire
          ^{🞛 This publication is a summary or evaluation of another publication}

DEERFIELD, Ill.--([ BUSINESS WIRE ])--Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits, champions The Century Council in their launch of several educational programs. The Century Council, a not-for-profit organization funded by distillers and dedicated to fighting drunk driving and underage drinking launched:

• "Alcohol 101 Plus™" for high school seniors was launched in Buchanan, TN in partnership with the Governor's Highway Safety Office. This program includes an innovative, interactive CD-ROM that aims to help students make safe and responsible decisions about alcohol. To help extend the "Alcohol 101 Plus™" program, "Lead to Live" was utilized with more than 100 student leaders who will take the resources back to their schools to educate their peers about the important issue.
• "Brandon Tells His Story"– an educational program aimed at teens and their parents. Shortly before his high school prom, Brandon Silveria was involved in a near-fatal crash after drinking a few beers at a high school party. Brandon and his father Tony speak to local communities throughout the country and share this tragic story of drunk driving and underage drinking. In November, Brandon spoke to students in Wood River Junction, RI and Cumberland, RI with the support of Attorney General Patrick Lynch.

"We are committed to supporting The Century Council and their important mission to educate communities about the dangers and repercussions of drunk driving and underage drinking," stated Chris Swonger, senior vice president of corporate affairs, Beam Global Spirits & Wine, Inc. "Beam Global understands the importance of The Century Council's programs to our community and we are honored to work with them to help start the dialogue between parents and children regarding the dangers of drunk driving and underage drinking."

Beam Global has an extensive history of supporting programs that help fight drunk driving and underage drinking. Through its drink smart® responsibility platform, Beam Global educates consumers on how to make responsible decisions about alcohol and reminds them of these six basic principles:

• Respect Others.
• Obey the Law.
• Take Responsibility.
• Drink in Moderation.
• Be a Responsible Host.
• Drive Safe.

To learn more tips, visit [ www.drinksmart.com ].

About Beam Global Spirits & Wine:

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker's Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Larios® Gin, Whisky DYC®, Teacher's® Scotch Whisky, DeKuyper® Cordials and Liqueurs, Knob Creek® Bourbon and Starbucks™ Liqueurs. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit [ www.beamglobal.com ] and [ www.drinksmart.com ].

© 2008 Beam Global Spirits & Wine, Inc., Deerfield, IL

drink smart®