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Schaeffer's Street Stories: Are The Coca-Cola Company, PepsiCo Headed for Hard Times?

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  Published in House and Home on Friday, January 2nd 2009 at 12:06 GMT, Last Modified on 2009-01-02 12:06:37 by Market Wire

CINCINNATI--([ BUSINESS WIRE ])--The New Year's parties are over, but the likes of Coca-Cola (NYSE: KO) and PepsiCo (NYSE: PEP) have already begun to turn their attention to the upcoming Super Bowl parties, where their products will be sitting front and center once again. Despite the lackluster economic environment, everyone knows that a party isn't a party without chips and soda.

Yet, despite this widely known premise, traders have not been kind to the beverage kings. The Coca-Cola Company remains the world's No. 1 soft drink company, with 4 of the top 5 soft-drink brands (Coca-Cola, Diet Coke, Fanta, and Sprite). Its other brands include Barq's, Minute Maid, POWERade, and Dasani water. In North America, it sells Groupe Danone's Evian. Coca-Cola sells brands from Dr Pepper Snapple Group (Crush, Dr Pepper, and Schweppes) outside Australia, Europe, and North America. In fact, the firm makes or licenses more than 400 drink products in more than 200 nations.

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