Fifty Lessons : "Fifty Lessons" Taps Kodak Executive for Business Advice on Leadership, Marketing and Sales

LEXINGTON, MA--(Marketwire - December 8, 2008) - The [ Fifty Lessons ][ business video library ] has expanded with the addition of new materials featuring [ Jeffrey Hayzlett ], Chief Business Development Officer and Vice President of [ Eastman Kodak ] Company (NYSE: [ EK ]). In five brief video discussions, Hayzlett shares best practices and insights based on his decades of experience in [ sales and marketing ], as well as his experiences managing the transforming Kodak brand.

"I'm happy to share my thoughts on how to navigate in today's business world, and I'm honored to be included among the senior leaders and amazing minds of the Fifty Lessons Library," says Hayzlett. "In addition to sharing my perspectives on marketing, I also wanted to make sure people walk away with an understanding of the importance of taking risks and keeping your word -- professional success today still relies on these basic adages that too many people forget."

The topics covered in Hayzlett's videos include: "Navigating Massive Change," "Keeping Your Promises," "Moving Marketing and Sales from Broadcast to Narrow-Cast," "Aligning Marketing and Sales to Drive Revenue," and "What's the Worst that Can Happen?"

"By showcasing hundreds of executives from a variety of different segments and industries, the videos provide a well balanced perspective of common business issues," said Adam Sodowick, CEO, Fifty Lessons. "Jeff's experience in the sales and marketing industries, along with his [ leadership ] in the transformation of a company as iconic as Kodak, makes him a valuable participant in our series."

Hayzlett's segment "Keeping Your Promises" is available for preview at [ http://www.kodak.com ]. The complete series is available at [ http://www.50lessons.com/exclusive/hayzlett/ ].

About Eastman Kodak Company

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives. To learn more, visit [ http://www.kodak.com ] or follow Kodak's blogs at [ http://www.kodak.com/go/followus ].

About Fifty Lessons

Fifty Lessons is a digital media company that produces, owns, and distributes the award-winning Fifty Lessons Library, the world's pre-eminent collection of multimedia insights from global [ business leaders ]. The Library currently has close to 1,000 videos featuring more than 200 of the world's leading business executives, including Michael Dell, Chairman and CEO of Dell Inc., Neville Isdell, Chairman and CEO of The Coca-Cola Company, and Laura Tyson, National Economic Advisor to President-Elect Obama. The short-form, high-impact, and flexibility of the Fifty Lessons content makes it ideally suited for business media consumers in the digital age. We distribute Fifty Lessons content to corporations, academic institutions, and consumers as subscription programming and syndicate it to blue-chip media, publishing, and corporate clients around the world. To learn more, visit [ http://www.50lessons.com ] or follow Fifty Lessons' blog at [ http://www.50lessonsnews.com ].

(Kodak is a trademark of Eastman Kodak Company.) 2008

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Fifty Lessons : "Fifty Lessons" Taps Kodak Executive for Business Advice on Leadership, Marketing and Sales