Kraft Foods Invests in Innovation with the iFood Assistant Application for the Apple App Store

NORTHFIELD, Ill.--([ BUSINESS WIRE ])--Kraft Foods (NYSE:KFT), today announced that iFood Assistant, a new application for iPhone and iPod touch that offers users access to food and meal planning ideas, is now available on the Apple App Store. Unlike similar Web Apps that only link to external Web sites designed to be viewed on an iPhone, iFood Assistant is a resident program that can be downloaded from the Apple App Store and installed on any iPhone and iPod touch. A first for any food or consumer packaged goods company, the launch of iFood Assistant represents the latest in Kraft's commitment to providing innovative solutions for consumers' busy and increasingly wireless lifestyles.

"People's lives are becoming increasingly complex and they're looking for relevant content and solutions to make their lives easier," explains Ed Kaczmarek, director of innovation, new services at Kraft. "We've worked with top interactive agency Genex, a division of Meredith Corporation, to create this dynamic iPhone application that answers the call with not only recipes and food ideas, but meal planning and preparation advice across many categories and consumer brands."

Fresh features of iFood Assistant include:

Over 7,000 tested, searchable recipes with clear, step-by-step instructions – also includes an alternate horizontal view to follow along while cooking
Users can review comments on recipes and share with others
Shopping lists with nearby store recommendations and the ability to add custom ingredients
High quality video demonstrations with easy to follow instructions
Useful tips and shortcuts to aid on-the-go consumers like the "Dinner Tonight" and "Recipe of the Day" sections that feature daily recipes

iFood Assistant seeks to fill a consumer need for convenient mobile solutions that extend beyond the store shelves. The application itself has been designed as an agnostic platform with the flexibility to evolve with partners joining to provide relevant content, solutions and tools that can be integrated into the application. For more information, guided tour videos and to inquire about partnership opportunities, please visit [ www.iFoodAssistant.com ].

iFood Assistant is now available for $0.99 from Apple's App Store on iPhone and iPod touch or at [ www.itunes.com/appstore ].

About Kraft Foods

Kraft Foods ([ www.kraft.com ]) is the world's second largest food company with annual revenues of approximately $40 billion and sales in more than 150 countries. For more than a century, we've been inspired by consumers to deliver delicious foods that fit the way they live. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Côte d'Or, Lacta and Toblerone chocolates, we're proud that our brands deliver millions of smiles a day. Kraft Foods (NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and Ethibel Sustainability Index.

About Genex

Founded in 1995, Genex ([ www.genex.com ]) delivers digital marketing and consulting services that enable engaging consumer experiences to address client business goals. Genex ranks as one of the top 50 digital agencies in the nation according to AdWeek and Ad Age magazines. Genex clients include: American Honda Motor Co., ING, Realogy, Cessna Aircraft, Kraft Foods and Principal Financial Group. Genex is a wholly owned subsidiary of Meredith Corporation (NYSE: MDP). Meredith ([ www.meredith.com ]) is one of the nation's leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing, and interactive media.

Forward-Looking Statements Safe-Harbor

This press release contains forward-looking statements that our Research, Development and Quality function is central to achieving Kraft's plan to rebuild our brand equity, strengthen our portfolio and deliver improved financial results and that we are actively searching for outside partners to strengthen our innovation capacity and capability to drive growth. These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those predicted in any such forward-looking statements. Such factors, include, but are not limited to, continued higher input costs, pricing actions, increased competition, increased costs of sales, our ability to realize our expected cost savings, a shift in our product mix to lower margin offerings, risks from operating internationally, and tax law changes.

For additional information on these and other factors that could affect our forward-looking statements, see our filings with the SEC, including our most recently filed Annual Report on Form 10-K/A and subsequent reports on Forms 10-Q and 8-K. We disclaim and do not undertake any obligation to update or revise any forward-looking statement in this press release.

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod, Multi-Touch, iTunes and Apple Store are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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Kraft Foods Invests in Innovation with the iFood Assistant Application for the Apple App Store