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Action Products International, Inc.: Action Toys(TM) Realigns Sales Force

  //house-home.news-articles.net/content/2009/01/0 .. nal-inc-action-toys-tm-realigns-sales-force.html
  Published in House and Home on Tuesday, January 6th 2009 at 8:18 GMT, Last Modified on 2009-01-06 08:19:47 by Market Wire

ORLANDO, FL--(Marketwire - January 6, 2009) - Action Toys, Inc. (NASDAQ: [ APII ]) announced a realignment of the sales structure today with the appointment of their new mid-Atlantic sales rep High Five Sales & Marketing and a restructuring of their internal sales team.

Action Toys will be represented by High Five Sales & Marketing in New York, New Jersey, Delaware, Maryland, Washington, DC, Virginia, and Pennsylvania. The High Five sales group has over 1,000 active accounts in the territory. A total of 10 representatives will cover the Mid-Atlantic region for the portfolio of Action Toy's brands. High Five was established in 1995, and combines over nearly 100 years experience in the children's product retail market providing a wide opportunity of exposure. Internal changes to the sales team also allow for better product representation with the addition of two dedicated sales specialists that will help to improve customer relations and order response time. The changes are part of the new sales and marketing strategy of Action Toys to help them gain a wider span of distribution of their full line of award winning branded products such as I Dig™, Curiosity Kits™, Play and Store™, Space Voyagers™ and Kidz Workshop™.

To learn more about Action Toys products, locate a nearby retailer visit [ www.ActionToysInc.com ]. Retailers located in the territory described herein are encouraged to contact their Action Toys/ Curiosity Kits representative by clicking [ www.highfiveinc.com ].

"We are pleased to welcome the entire High Five team," noted Ken Ninomiya, VP Sales & Marketing for Action, "and look forward to working closely to increase value and sales for our retailer partners throughout and beyond the new year."

About Action Products International, Inc.

Action Products International, Inc. ("APII") is a global manufacturer and distributor of brand-focused consumer products with award winning brands in the educational toys and crafts product segment. Headquartered in Orlando, Florida, APII's product line includes action figures, play-sets, activity kits and premium wooden toys that emphasize educational fun within the themes of arts and crafts, nature and science. Action Toys Inc. products are distributed to and sold by more than two thousand retail stores worldwide. For more information about the Action Toys Inc., please visit our websites at [ www.apii.com ] and [ www.actiontoysinc.com ]

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