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Brightec, Inc.: Brightec, Inc., Retains Splash Sales, Inc., to Represent PlayGlo(TM) in the Mid-Atlantic Region

^{Published on 2009-09-22 07:53:05 - Market Wire}
 

SOUTH NATICK, MA--(Marketwire - September 22, 2009) - Brightec, Inc., (OTCBB: [ BRTE ]) creator of the world's first photographic quality glow-in-the-dark media, today announced that it has retained Splash Sales, Inc., ("Splash") of Baldwin, NY, to represent their PlayGlo™ line of glow-in-the-dark puzzles and stickers in the mid-Atlantic states of New York, New Jersey, Pennsylvania, Maryland, Delaware, Northern Virginia and Washington, D.C.

The retention of Splash is part of a recent nationwide launch of PlayGlo puzzles and stickers by Brightec, Inc. "We are very excited to have such a well-established and respected manufacturer's rep firm to represent our product in this major marketplace," said Patrick Planche, Founder and President of Brightec. "Splash has an incredibly strong portfolio of street accounts, which is a perfect fit for PlayGlo products and we are looking forward to working with this experienced team to help get PlayGlo well positioned in the mid-Atlantic states," added Mr. Planche.

"It's always exciting to be a part of a launch when the product is a first of its kind," said Judy Greenberg, Vice President of Splash. "Sure, there are other glow-in-the-dark products out there but PlayGlo products redefine what it means to glow-in-the-dark. The concept of being able to see an entire image in the dark rather than just a green outline is truly innovative and adds incredible value to these unique puzzles and stickers. Add the benefit of being manufactured entirely in the USA along with a great price point -- and it's a product line that we can't wait to start selling to our customers."

Brightec's initial PlayGlo puzzle collection features six 11" x 15", 100 piece, animal-themed puzzles for children ages 6 and up, at a suggested retail price of $9.99. Also available under the PlayGlo brand, are glow-in-the-dark stickers using Brightec's unique media. Each of the four different sticker collections, with images that complement the puzzle line, comes with repositionable backing, meaning the stickers can be applied to almost any surface and then removed and relocated. The stickers have a suggested retail price of $2.99.

PlayGlo puzzles and stickers are available to qualified retailers. All PlayGlo products are manufactured in the USA.

About Splash Sales, Inc.

Splash Sales, Inc., was founded by Alan and Joel Greenberg in May 1973. Their territory initially covered Metro New York and Northern New Jersey and has grown to cover Southern New Jersey, Eastern Pennsylvania, Delaware, New England, Maryland, Virginia and the District of Columbia with a sales force of 28 reps. In addition, they cover mail order businesses on a national basis and buying offices of major department store chains and member group organizations. In 1994, Splash acquired an interest in Van Dow Fenton, a prominent gift and stationery sales organization established in 1945 with complementary lines and sales representatives. Kim Ryon and Judy Greenberg became the co-owners of Splash in 2007.

About Brightec

Brightec, Inc. (OTCBB: [ BRTE ]) is the creator of the world's first patented photo-quality glow-in-the-dark media. Brightec's paper charges automatically with just a few minutes of exposure to light and will glow for hours -- dramatically outshining conventional glow-in-the-dark products. With Brightec inkjet or offset paper, users can print razor sharp color pictures that appear normal by day and are luminescent at night in full photographic detail. Innovative and versatile, Brightec paper is ideal for applications in numerous commercial markets including advertising, promotions, premiums and consumer or industrial products. Brightec glow-in-the-dark media is available in inkjet, offset and flexo versions, and is available directly from the Company. For more information on Brightec and its products please visit [ www.brightec.com ].

PlayGlo is Brightec's brand name for its glow-in-the-dark toy line.

The information in this Press Release includes certain "forward-looking" statements within the meaning of the Safe Harbor provisions of Federal Securities Laws. Investors are cautioned that such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including the future financial performance of the Company. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to successful performances of internal plans, the impact of competitors, and general economic risks and uncertainties.