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Brightec, Inc.: Brightec, Inc., Retains The Winters Group to Represent PlayGlo(TM) in New England

  //house-home.news-articles.net/content/2009/07/2 .. roup-to-represent-playglo-tm-in-new-england.html
  Published in House and Home on Tuesday, July 21st 2009 at 10:29 GMT, Last Modified on 2009-07-21 10:30:00 by Market Wire
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SOUTH NATICK, MA--(Marketwire - July 21, 2009) - Brightec, Inc., (OTCBB: [ BRTE ]) creator of the world's first photographic quality glow-in-the-dark media, today announced that it has retained The Winters Group of Somers, CT, to represent their PlayGlo™ line of glow-in-the-dark puzzles and stickers in New England.

After a successful introduction at the International Toy Fair in New York City in February 2009 and test promotion the previous December, Brightec decided to kick off their nationwide launch of PlayGlo puzzles and stickers in its own backyard, and selected The Winters Group to help penetrate this territory. The Company is currently working to identify additional rep firms to bring PlayGlo to independent toy and gift stores throughout the US.

The introductory offering of PlayGlo products includes six animal-themed puzzles and four collections of stickers made with Brightec's patented glow-in-the-dark media. The great color rendition and print quality of these products belie the fact that they glow-in-the-dark -- no eerie green cast or over-painted outlines. Yet the real magic occurs when viewed in the dark where one sees the entire image as if backlit, something virtually unachievable with currently available glow-in-the-dark products.

"The Winters Group calls on exactly the type of stores that we are looking to be associated with," said Patrick Planche, President and CEO of Brightec. "PlayGlo is a perfect fit for toy, gift, and book stores, as well as tourist, museum, science center, aquarium and zoo shops. We thought it was important that the rep firm we selected handled these. We feel The Winters Group has the perfect combination of experience and enthusiasm, and PlayGlo is a good complement to their current product line. We're looking forward to working with their team and making significant inroads into the New England marketplace in time for the holiday season."

Brightec's first puzzle collection features six 11" x 15", 100 piece, animal-themed puzzles for children ages 6 and up, at a suggested retail price of $9.99. Also being introduced under the PlayGlo brand, are glow-in-the-dark stickers using Brightec's unique media. Each of the four different sticker collections, with images that complement the puzzle line, comes with repositionable backing, meaning the stickers can be applied to almost any surface and then removed and relocated. The stickers have a suggested retail price of $2.99.

PlayGlo puzzles and stickers are available to qualified retailers. All PlayGlo products are manufactured in the USA.

About Brightec

Brightec, Inc. (OTCBB: [ BRTE ]) is the creator of the world's first patented photo-quality glow-in-the-dark media. Brightec's paper charges automatically with just a few minutes of exposure to light and will glow for hours -- dramatically outshining conventional glow-in-the-dark products. With Brightec inkjet or offset paper, users can print razor sharp color pictures that appear normal by day and are luminescent at night in full photographic detail. Innovative and versatile, Brightec paper is ideal for applications in numerous commercial markets including advertising, promotions, premiums and consumer or industrial products. Brightec glow-in-the-dark media is available in inkjet, offset and flexo versions, and is available directly from the Company. For more information on Brightec and its products please visit [ www.brightec.com ].

PlayGlo is Brightec's brand name for its glow-in-the-dark toy line.

The information in this Press Release includes certain "forward-looking" statements within the meaning of the Safe Harbor provisions of Federal Securities Laws. Investors are cautioned that such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties, including the future financial performance of the Company. Although the Company believes that the expectations reflected in its forward-looking statements are reasonable, it can give no assurance that such expectations or any of its forward-looking statements will prove to be correct. Factors that could cause results to differ include, but are not limited to successful performances of internal plans, the impact of competitors, and general economic risks and uncertainties.