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DC Brands International, Inc.: DC Brands' H.A.R.D. Nutrition Sold Out Again and Again

^{Published on 2009-08-11 03:39:07, Last Modified on 2009-08-11 03:39:13 - Market Wire}
 

DENVER, CO--(Marketwire - August 11, 2009) - Today, DC Brands International, Inc. (PINKSHEETS: [ DCBR ]) is proud to announce that they have experienced an unbelievable and record setting response with respect to the sales of their H.A.R.D. Nutrition Functional Water Systems. It was just one week ago yesterday that products first hit the shelves at 110 participating King Soopers locations, and due to the aggressive email campaign targeted directly at H.A.R.D. Nutrition's existing customers combined with the hard hitting radio campaign on Colorado's leader 850 KOA, stores sold out almost immediately all across the Front Range. Shelves were restocked and it happened again and then again. The phones began to ring off the hook and emails have been flooding in not just to the company but to King Soopers and to the radio station as well. The company's Director of Retail Sales Jerry Jay said, "I have been in this business for over 20 years and I have never seen anything like this happen with any product, never.

"This phenomenal response has certainly caught the attention of the top management at King Soopers and we are working diligently with them and the great team at DPI, our distributor. We have drastically increased production planning and the management at Kings has been tremendous to work with and we can't thank them enough. In the next few weeks King Soopers customers can look forward to much larger quantities, case stacks, cold box space in stores where available and even end caps full of product and an aggressive promotion program designed to blow the lid off the sales as our way of saying thank you to all of our wonderful and loyal customers, the fantastic team at King Soopers and all of the great people at our distributor DPI. This is a great problem to have and we will meet the challenge and set new records and exceed our goals."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: [ DCBR ]), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing a number of lines of energy drinks. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at [ www.HardNutrition.com ].

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.