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DC Brands International, Inc.: DC Brands "Kicks Off" New Ad Campaign

^{Published on 2009-07-30 11:29:23, Last Modified on 2009-07-30 11:29:30 - Market Wire}
 

DENVER, CO--(Marketwire - July 30, 2009) - Today, DC Brands International, Inc. (PINKSHEETS: [ DCBR ]) is extremely proud to announce that they have signed an agreement with Colorado's preeminent AM radio station (850 KOA) to become the official sponsors of the KOA/Broncos Radio throughout the entire Denver Bronco football season. This recent bold move constitutes more than $150,000 in advertising that includes air coverage throughout the season. Additionally, the live spots on game day are also heard throughout the perpetually sold out INVESCO Field. DC Brands will also continue the current campaign on 850 KOA that provides spots throughout the day in all major time slots including The Morning Drive, The Mike Rosen Show, the enormously popular Rush Limbaugh Show and The Ride Home with company spokesman and sports legend Dave Logan.

The company's President & CEO Richard Pearce said, "We have been pretty quiet lately as we have been making the shift from the extended R&D phase to working to become a full blown sales and marketing organization. This is a major commitment for us and it represents a long awaited official kickoff; not just for the football season but more importantly for HARD Nutrition. We would not have made this commitment if we were not in the final stages of the fulfillment process with our new distributor, Distribution Plus, Inc. (DPI). Over the past two weeks, we have been training with our distributors and riding along with them while they stocked back rooms. We are very excited to report that our first major account will be announced on Monday, August 3, 2009. They are currently at least five more significant chains to be announced by the end of October; as we are trying to ensure we roll these great products out at a manageable rate."

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (PINKSHEETS: [ DCBR ]), presently specializes in and manufactures health products. Established in 1998, DC Brands went public in 2005 producing a number of lines of energy drinks. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands is now proud to announce the release of their new H.A.R.D. Nutrition Functional Water Systems, which is set to revolutionize the functional beverage category.

For more information on DC Brands International, visit their website at [ www.HardNutrition.com ].

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.