House & Home
House and Home
House and Home 
Tue, June 8, 2010
Mon, June 7, 2010
Cherokee Inc. Enters into License Agreement with Star Ride Kids for Its Sideout Brand
VAN NUYS, Calif.--([ BUSINESS WIRE ])--Cherokee Inc. (NASDAQ:CHKE), a leading licensor and global brand management company, today announced that it has entered into an exclusive license agreement with Star Ride Kids in the U.S. for Boys 0 a" 20 woven tops, bottoms and swimwear.
"Sideout is a heritage California lifestyle brand and we believe there is a tremendous opportunity at many retailers. We look forward to working closely with the other Sideout partners to maximize Sideouta™s potential."
Since 1991, Star Ride Kids has recognized the opportunity to offer better quality childrena™s garments and to produce products that would appeal to both cost-conscious parents and their fashion-conscious kids. They have a proven track record of high quality, attention to detail, reliability and on-time delivery and have secured their place as one of the leading childrena™s apparel wholesalers.
Stephen Shalam, President of Star Ride Kids said, aSideout is a heritage California lifestyle brand and we believe there is a tremendous opportunity at many retailers. We look forward to working closely with the other Sideout partners to maximize Sideouta™s potential.a
Jay Kester, Executive Vice President of Marketing for Cherokee Inc., said, aWe are pleased to add Star Ride Kids to our group and look forward to their contributions as we build on Sideouta™s California lifestyle heritage. In addition, we continue to have discussions regarding the remaining open categories for Sideout as well as Sideout Sport (in performance fabrications) and hope to add additional companies to our group shortly.a
About Cherokee Inc.
Cherokee Inc., based in Van Nuys, is a marketer, licensor and manager of a variety of brands it owns (Cherokee, Sideout, Carole Little and others) and represents. Currently, Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products. Premier clients for the Cherokee brand around the world include Target Stores (U.S.), Tesco (U.K., Ireland and certain Central European countries), Zellers (Canada), Pick an Pay (South Africa), Grupo Po de Acucar (Brazil), S.A.C.I. Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain) and RT-Mart (Peoples Republic of China). Premier clients for Cherokeea™s other brands include the TJX Companies (U.S., Canada and Europe) for the Carole Little brands, and Shanghai Bolderway (China) for the Sideout Brand. Cherokee also placed the Norma Kamali brand with Wal-Mart.
Statements included within this news release that are not historical in nature constitute forward-looking statements for the purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995. When used, the words aanticipates,a abelieves,a aexpects,a amay,a ashoulda and similar expressions are intended to identify such forward-looking statements. Forward-looking statements included in this press release (including, without limitation, express or implied statements regarding dividend payments, revenues from new licensees and potential future business development) involve known and unknown risk and uncertainties that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks and uncertainties, include, but are not limited to, the effect of national, international and regional economic conditions, the financial condition of the apparel industry and the retail industry, the overall level of consumer spending domestically and internationally, the effect of intense competition in the industry in which the Company operates, adverse changes in licensee or consumer acceptance of products bearing the Companya™s brands as a result of fashion trends or otherwise, the ability and/or commitment of the Companya™s licensees to design, manufacture and market Cherokee, Sideout and Carole Little branded products, the Companya™s dependence on a select group of licensees for most of the Companya™s revenues, the Companya™s dependence on its key management personnel and adverse determinations of claims, liabilities or litigations. A further list and description of these risk, uncertainties and other matters can be found in the Companya™s Annual Report on Form 10-K for Fiscal Year 2009, and in its periodic reports on Forms 10-Q and 8-K (if any). Undue reliance should not be placed on the forward-looking statements contained herein because some or all of them may turn out to be wrong. The Company disclaims any intent or obligation to update any of the forward-looking statements contained herein to reflect future events and developments.