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Celsius Joins Mario Lopez at the 5th Annual Chicago Healthy Living Challenge

^{Published on 2010-06-04 10:50:13 - Market Wire}
 

DELRAY BEACH, FL--(Marketwire - June 4, 2010) - Celsius Holdings, Inc. (NASDAQ: [ CELH ]) announced today the company will be a featured sponsor on the main stage at the 5^th Annual Chicago Healthy Living Challenge being held at Chicago's famous Navy Pier on Saturday, June 5 and Sunday, June 6. [ Celsius ] will be on site to introduce tens of thousands of health conscious consumers to Celsius, the great tasting drink, which as Your Ultimate Fitness Partner™ is the perfect companion for people looking to get fit and stay fit. The event is free to attend and will feature health tests and screenings and a variety of interactive sports and healthy cooking activities.

Celsius' national brand spokesperson and host of "Extra," Mario Lopez, will be on site at the event and will take part in a workout on the Celsius sponsored main stage during the expo to help promote Celsius' "Ultimate Workout Challenge" summer campaign which is designed to inspire individuals everywhere to get more active. Visitors to the event will be encouraged to sign up on [ www.UltimateFitnessPartner.com ] to participate in the Celsius challenge that will feature Mario Lopez along with workout tips from top professional athletes, exclusive news and opportunities to win a myriad of prizes.

"The Celsius team is excited to join Mario Lopez at the Chicago Healthy Living Challenge to help motivate people to improve their fitness and to spread the word about the proven benefits Celsius provides in reducing body fat and building lean muscle when combined with moderate exercise," said Irina Lorenzi, Vice President of Innovation and Marketing. "Celsius is Your Ultimate Fitness Partner and our Ultimate Workout Challenge will help people across America get moving this summer with fun workout tips, prizes and useful fitness information."

For more information and to sign up to take the Celsius Ultimate Workout Challenge, please log on to [ www.UltimateFitnessPartner.com ].

About Celsius
Celsius®, Your Ultimate Fitness Partner™, has been scientifically shown to burn calories and when combined with exercise, burns fat, builds lean muscle and provides lasting energy. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial flavors, colors or preservatives, and is very low in sodium. Celsius is powered by a proprietary blend of ingredients, MetaPlus®, which includes Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, B Vitamins and Vitamin C.

About Celsius Holdings, Inc.
Celsius Holdings, Inc. (NASDAQ: [ CELH ]) markets [ Celsius® ], Your Ultimate Fitness Partner™, which is backed by [ science ]. Celsius is dedicated to providing healthier, everyday refreshment through science and innovation. Information about [ Celsius Holdings, Inc. ] and Celsius, Your Ultimate Fitness Partner™, is available at [ http://www.celsius.com ].

Forward-Looking Statements
Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated and consequently, you should not rely on these forward-looking statements as predictions of future events. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.