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Campbell Lowers Sodium in More Than 20 Popular Condensed Soups

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  Published in House and Home on Tuesday, June 15th 2010 at 13:10 GMT by Market Wire
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CAMDEN, N.J.--([ BUSINESS WIRE ])--Campbell Soup Company (NYSE: CPB) will start shipping twenty-one varieties of Campbella™s^® condensed soups to retailers nationwide this month at sodium levels reduced by 25 to 45 percent compared to previous levels. This marks the next step in Campbella™s ongoing sodium reduction efforts, bringing the total number of great-tasting soups that have been reduced in sodium to nearly 130 varieties, including 45 Campbella™s condensed soups.

"We know from our decades of experience in sodium reduction that people want foods that are reduced in sodium and taste good, and we are confident that these soups deliver the great taste that people expect from Campbell."

The 21 soups, including favorites like Chicken with Rice and Minestrone, are expected to appear on supermarket shelves beginning in June, with all varieties in stores by mid-September. Most will feature communication on the front label that reads aLess Sodium a" With Natural Sea Salt Addeda to indicate that they are now lower in sodium.

aReducing sodium in nearly half of our flagship condensed soups is a critical milestone in Campbella™s long-standing sodium reduction efforts. Beyond simply offering lower sodium product lines, wea™ve also made significant sodium reductions in our original soups,a said Lisa Walker, Vice President Campbella™s condensed soup, broth and Campbella™s Kitchen. aWe know from our decades of experience in sodium reduction that people want foods that are reduced in sodium and taste good, and we are confident that these soups deliver the great taste that people expect from Campbell.a

By Fall, Campbell will offer more than 200 reduced sodium products in the marketplacea"an eight-fold increase compared to just five years ago, when the company offered 25 reduced sodium products. Campbell has reduced sodium across its portfolio, including many Campbella™s^® soups and Pepperidge Farm^® breads as well as the entire product lines for V8^® juices, Prego^® Italian sauces and Campbella™s SpaghettiOs^® pasta.

Among the popular soup varieties undergoing sodium reductions of 25 to 45 percent:

• Campbella™s Chicken with Rice, Minestrone and Homestyle Chicken Noodle soups.
• Campbella™s 98% Fat Free cooking soups, including 98% Fat Free Cream of Mushroom and 98% Fat Free Cream of Chicken soup, already reduced in sodium by 25 percent in 2007, will now be further reduced to 480 mg of sodium per serving, the sodium level designated as healthy by the U.S. government.
• All five Campbella™s condensed Light soups, originally introduced in 2009, will be reduced in sodium to meet all government criteria for healthy foods (controlled for fat, saturated fat, cholesterol, sodium and contain a positive nutrient, such as vitamin A).

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including aCampbella™s,a aPepperidge Farm,a aArnotta™sa and aV8.a Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit [ www.campbellsoup.com ].

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