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Labels for EducationSM Program Announces New Product Partnerships to Support School Based Loyalty Program

  //house-home.news-articles.net/content/2010/06/1 .. ips-to-support-school-based-loyalty-program.html
  Published in House and Home on Wednesday, June 16th 2010 at 5:35 GMT by Market Wire
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CAMDEN, N.J.--([ BUSINESS WIRE ])--Campbell Soup Company(NYSE:CPB) today announced that [ Pop Secret ]® premium popcorn from Diamond Foods, Inc. (NASDAQ: DMND) and BIC stationery products (including pens, pencils and markers) will become new participating partners in the companya™s long-running Labels for Education (LFE) program. Since being launched in 1973, the Labels for Education program has provided over $110 million in school supplies and educational materials to help enrich thousands of school programs in the areas of arts, athletics and academics. Todaya™s announcement marks the first product partnerships in the programa™s 37-year history.

"We are especially excited that these partners will be promoting our partnership on their full line of products, including over 30 different offerings of Pop Secret popcorn and BIC pens, pencils and stationery products."

In recent years, the Labels for Education program has enlisted a number of programming partners, including Safe Americaa" and Harlem Globetrotters® Character Building, to help enrich the programa™s educational offerings. A partnership with the GRAMMY Foundation is the programa™s newest, and it has helped promote the importance of music education while bringing Artist Ambassadors to schools as part of the aGRAMMY in the Schoolsa initiative. With the addition of Pop Secret and BIC, consumers who participate in the program will have greater opportunity to earn LFE points for their designated school of choice. These points are used to redeem for valuable educational and enrichment materials.

aThe addition of new, widely recognizable premium brands like Pop Secret and BIC gives families that participate in the Labels for Education program a new way to secure points that can be used to provide more materials to enrich the academic, artistic and athletic opportunities for their schools,a said Mike Salzberg, President a" Campbell Sales Company. aWe are especially excited that these partners will be promoting our partnership on their full line of products, including over 30 different offerings of Pop Secret popcorn and BIC pens, pencils and stationery products.a

Newly labeled Pop Secret products featuring the Labels for Education logo are expected to arrive on store shelves beginning in July in time for back to school promotions. aAs part of our commitment to adding value to our consumers and retail partners, we are proud to become an inaugural marketing partner in this iconic program,a said Andy Allcock, Pop Secret brand Marketing Director. The Labels for Education logo, which will be featured on the outside of each box of Pop Secret popcorn, will designate that the item will earn either 5 or 10-LFE points, which can then be used by schools to secure educational materials.

All BIC pens, pencils, markers and BIC® Wite-Out® Brand correction tape products are eligible to earn 1, 5 or 10 points in the LFE program (points vary depending upon product). aBIC has always been about quality and value. Through the Labels for Education program BIC is continuing to provide consumers with additional value,a said Traci Gentry, Senior Director of Marketing for BIC USA Inc. aBIC products have had a presence in classrooms and in the backpacks of students for many yearsa"we are excited to participate in this program, which helps to support the needs of schools throughout the country.a

About Campbella™s Labels for Education Program

For nearly 40 years Campbella™s Labels for Education program has been committed to providing educational resources to schools across the country. Since the programa™s inception in 1973, billions of labels have been redeemed and more than $110 million in educational resources and equipment, including computers, athletic gear, and even vans, have been provided to participating schools. For more information about the Labels for Education program, visit the program website at [ www.labelsforeducation.com ].

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including aCampbella™s,a aPepperidge Farm,a aArnotta™sa and aV8.a Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit [ www.campbellsoup.com ].

About Diamond Foods/Pop Secret

Diamond Foods is a high-growth innovative packaged food company focused on building, acquiring and energizing brands including [ Kettle ]®Chips, [ Emerald ]® snack nuts, [ Pop Secret ]® popcorn, and [ Diamond of California ]® culinary and snack nuts. The Company's products are distributed in a wide range of stores where snacks and culinary nuts are sold. For more information, visit the companya™s corporate Web Site: [ http://www.diamondfoods.com ] or the following consumer Web Sites: [ www.popsecret.com ], [ www.kettlefoods.com ], [ http://www.kettlefoods.co.uk ], [ www.emeraldnuts.com ], [ www.diamondnuts.com ].

About BIC USA Inc.

BIC Consumer Products, a division of BIC USA Inc., is a leading manufacturer and distributor of stationery products, including ballpoint pens, gel pens, mechanical pencils, labels and correction products. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, reliable and affordable products. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today. For more information, visit the companya™s corporate Web Site: [ http://www.bicworld.com ]or the companya™sconsumer Web Sites: [ www.biceveryday.com ], [ www.bicmarkit.com ], [ www.bictriumph.com ].