JAKKS Pacific to Showcase New UFC(R) Toyline at 2nd UFC(R) Fan Expo(TM) Bigger and Badder Than Ever!

What:		MMA fans will Meet, Greet and get Autographs from top UFC® fighters Randy Couture and Clay Guida and view the 2010 line-up of [ Ultimate Fighting Championship^®(UFC^®) ] action figures from leading U.S. toy maker [ JAKKS Pacific, Inc ] (NASDAQ: [ JAKK ]) at the 2^nd UFC® Fan Expo™ celebrating UFC 114 in Las Vegas. JAKKS will debut Wave 4 and Wave 5 of its UFC action figures, which feature some of the best and most popular UFC fighters such as Chuck Liddell, Rampage Jackson, Lyotto Machido and many more.

		Randy Couture and Clay Guida will be at the JAKKS UFC Fan Expo booth #1161 to sign autographs Friday afternoon, May 28.

		JAKKS has created an exclusive Limited Edition action figure based on Kimbo Slice, the MMA fighter famously known for his backyard brawls and stint on UFC's The Ultimate Fighter. The Limited Edition JAKKS™ UFC Kimbo Slice figures will be sequentially numbered 1:250, and only available for purchase by fans in attendance at the UFC Fan Expo at the JAKKS booth #1161 beginning Friday at 10:00am, while supplies last.

		Don't forget to check out [ http://www.facebook.com/UFCtoys ] to get a sneak peek on new product lines and enter JAKKS UFC Giveaways! In anticipation of UFC Fan Expo, JAKKS will be giving away a Kimbo Slice limited edition figure. Stay tuned!

Who:		Leading U.S. toymaker JAKKS Pacific
		MMA fighters Randy Couture and Clay Guida
		MMA fans
		All attendees must have a ticket to enter UFC Fan Expo.
		Tickets are available for purchase at [ www.ufcfanexpo.com ].

When:		Friday, May 28 (10 am - 7 pm) - Saturday, May 29 (10 am - 4 pm)

Where:		JAKKS Booth # 1161
		Mandalay BayConvention Center, Bayside Hall B, located at 3950 Las Vegas Blvd. South.
		Las Vegas, Nevada

Why:		UFC Fan Expo is the world's premier MMA event where millions of fans of the fastest-growing sport will have the opportunity to celebrate their passion through the experience of exhibitions, training and development, fan-inspired special events and competitions, meet and greets with the elite fighters, and demos of various fighting techniques -- all held in conjunction with the UFC fighter weigh-ins and UFC 114.

For more information about UFC Fan Expo visit [ www.ufcfanexpo.com ].

For more information, or current UFC fight news, visit UFC.com, UK.UFC.com, GERMANY.UFC.com, UFCJapan.jp or UFCEspanol.com. All bouts live and subject to change.

About The Ultimate Fighting Championship^®The Ultimate Fighting Championship^® is the world's leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa^™, LLC, and headquartered in Las Vegas, Nev., UFC^® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, BellTV, SaskTel Max^™, Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and Premiere Combate and SporTV in Brazil, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa® , The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: [ JAKK ]) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Girl Gourmet™, Kids Only!™, Tollytots® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney®, Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco® and Cabbage Patch Kids®. [ www.jakks.com ]

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

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JAKKS Pacific to Showcase New UFC(R) Toyline at 2nd UFC(R) Fan Expo(TM) Bigger and Badder Than Ever!