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24 Hour Fitness Cluba?s Newest Digital Magazine to Feature Warren Moona?s Endorsement of "F.I.T.T. Energy With Resveratrol" Ene

^{Published on 2010-05-21 16:20:10 - Market Wire}
 

MISSION VIEJO, Calif.--([ BUSINESS WIRE ])--Whoa™s Your Daddy, Inc. (OTCBB: WYDI) (the aCompanya) will activate its marketing opportunity with Pro Football Hall of Famer and former NFL quarterback, Warren Moon, in next weeka™s 24 Hour Fitness Digital Magazine, a joint venture of 24 Hour Fitness and Club Solutions Magazine. The advertisement will promote the Companya™s F.I.T.T. Energy With Resveratrol energy shot in the June edition of the e-magazine and will be featured on the inside cover for three months. The ad will be viewable by Monday, May 24, 2010 at [ www.24hourfitness.com ].

"The magazine is user friendly and should equate to a high volume of visitors to our website and increased product sales. Ita™s very exciting."

Moon believes the technology in the magazine gives the company a competitive advantage. a24 Hour Fitnessa™ Digital Magazine represents the newest online technology and provides a state of the art platform for us to promote our F.I.T.T. Energy shot,a Moon said. aThe magazine is user friendly and should equate to a high volume of visitors to our website and increased product sales. Ita™s very exciting.a

Club Solutions Team is currently working with the Company on getting F.I.T.T. products into all 400+ 24 Hour Fitness Locations and on the online store to make the product more accessible to their 3.5 million members. The 24 Hour Digital Magazine is a mailed monthly by electronic email which is sent out to members and is posted on the 24 Hour Website. Due to the enormous exposure given to 24 Hour Fitness through their relationship with The Biggest Loser TV Show their website is receiving over 2.7 million unique visitors and 10 million impressions each month.

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in more than 425 clubs. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. 24 Hour Fitness has partnered with superstar athletes and celebrities like Magic Johnson, Andre Agassi, Lance Armstrong, Shaquille Oa™Neal, Jackie Chan, Yao Ming and Derek Jeter to open co-branded clubs around the world. The company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola and Nike, and for six seasons has partnered with NBCa™s popular reality TV show, The Biggest Loser. For more information and to find the location nearest you, visit their [ contact us ] page.

About Whoa™s Your Daddy, Inc.

Whoa™s Your Daddy, Inc. manufactures (on an outsource basis), markets, and distributes our F.I.T.T. Energy With Resveratrol two-ounce energy shot. We expect to develop other energy drink products in the future and are investigating marketing and distributing other synergistic products as well. Whoa™s Your Daddy, Inc. is publicly traded under the WYDI.OB ticker symbol, but is currently in the process of changing its name to FITT Energy, Inc. Once our name is changed, we will apply for a new trading symbol to properly reflect its new marketing direction.

This document contains aforward-looking statementsa related to future events.Forward-looking statements often address our expected future business and financial performance, and often contain words such as aexpects,a aanticipates,a aintends,a plans,a abelieves,a aseeks,a or awill.aForward-looking statements by their nature address matters that are uncertain.Particular uncertainties which could adversely or positively affect our future results include:consumer tastes, availability of production, liquidity, general economic conditions, and the activities of competitors.These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements.We do not undertake to update our forward-looking statements.