Cherokee to Present at the 11th Annual B. Riley Investor Conference on May 26, 2010

VAN NUYS, Calif.--([ BUSINESS WIRE ])--Cherokee Inc. (NASDAQ: CHKE), a leading licensor and global brand management company, announced today that Russell J. Riopelle, the Companya�s Chief Financial Officer, will be presenting at the 11^th Annual B. Riley Investor Conference to be held May 24 a" 26, 2010, at The Loews Santa Monica Beach Hotel in Santa Monica, California.

Cherokeea�s investor presentation is scheduled for Wednesday, May 26, 2010 at 1:30 p.m. PDT.

About Cherokee Inc.

Cherokee Inc., based in Van Nuys, CA, is a marketer, licensor and manager of a variety of brands it owns (Cherokee, Sideout, Carole Little and others) and represents. Currently, Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products. Premier clients for the Cherokee brand around the world include Target Stores (U.S.), Tesco (U.K., Ireland and certain other European countries), Zellers (Canada), Pick an Pay (South Africa), Grupo Po de Acucar (Brazil), S.A.C.I. Falabella (Chile, Peru and Colombia), Arvind Mills (India, and certain countries in the Middle East), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain) and RT-Mart (Peoples Republic of China). Premier clients for Cherokeea�s other brands include the TJX Companies (U.S., Canada and Europe) for the Carole Little brands, and Shanghai Bolderway (China) for the Sideout Brand. Cherokee also placed the Laila Ali brand with IBB for beauty and personal care.

Statements included within this news release that are not historical in nature constitute forward-looking statements for the purposes of the safe harbor provided by the Private Securities Litigation Reform Act of 1995.When used, the words aanticipates,a abelieves,a aexpects,a amay,a ashoulda and similar expressions are intended to identify such forward-looking statements.Forward-looking statements included in this press release (including, without limitation, express or implied statements regarding the transition of Mr. Margolisa� role and potential future business development) involve known and unknown risk and uncertainties that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.Such risks and uncertainties, include, but are not limited to, the outcome of the vote at the upcoming stockholder meeting, theeffect of national, international and regional economic conditions, the financial condition of the apparel industry and the retail industry, the overall level of consumer spending domestically and internationally, the effect of intense competition in the industry in which the Company operates, adverse changes in licensee or consumer acceptance of products bearing the Companya�s brands as a result of fashion trends or otherwise, the ability and/or commitment of the Companya�s licensees to design, manufacture and market Cherokee, Sideout and Carole Little branded products, the Companya�s dependence on a select group of licensees for most of the Companya�s revenues, the Companya�s dependence on its key management personnel and adverse determinations of claims, liabilities or litigations.A further list and description of these risk, uncertainties and other matters can be found in the Companya�s Annual Report on Form 10-K for Fiscal Year 2010, and in its periodic reports on Forms 10-Q and 8-K (if any).Undue reliance should not be placed on the forward-looking statements contained herein because some or all of them may turn out to be wrong.The Company disclaims any intent or obligation to update any of the forward-looking statements contained herein to reflect future events and developments.

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Cherokee to Present at the 11th Annual B. Riley Investor Conference on May 26, 2010