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New Moen Research Asks Canadians: What's Your Biggest Pet Peeve in the Shower?

^{Published on 2010-06-01 06:10:51 - Market Wire}
 

OAKVILLE, ON--(Marketwire - June 1, 2010) - We all know the drill -- the alarm clock signals the start of our day, and most Canadians head straight to the bathroom to take a shower. But how does your daily shower routine differ from other Canadians? Interested in uncovering the differences, Moen, the number one faucet brand in Canada, pulled back the shower curtain and recently conducted an online survey to query consumers about everything from pet peeves and habits, to the length of time spent on this daily ritual.

"We'll spend a good portion of our lives in the bathroom -- and especially in the shower," says Jack Suvak, director of market research and insights, for Moen. "And knowing the amount of activity in this space-limited room, we were curious to see consumer habits in and around the shower."

To Loofah or Not To Loofah
According to the survey, 73 percent of Canadian consumers share their shower primarily with their spouse/significant other. Who else uses the shower area? Second to spouses/significant others include children (at 40 percent), visitors/guests (at 8 percent), other adults living in the home (at 4 percent) and parents/in-laws (at 2 percent). And while in the shower, when asked for the top shower activities, the major response was "washing hair" (with 98 percent), followed by "washing body" (with 95 percent).

• Versus males, more females wash their hair (99 percent vs. 96 percent), condition hair (80 percent versus 63 percent) and use loofah/exfoliate (41 percent vs. 22 percent).
• 62 percent of respondents said they take more showers in the morning than at any other time of the day.
• And the least common shower activity is whitening teeth (at 1 percent).

Letting Off Some Steam -- What's the Biggest Shower Pet Peeve?
So, what are the things that really drive us crazy in the bathroom -- specifically in and around the shower area? According to the survey, nearly 39 percent of Canadian consumers who share the shower with another household member stated "never cleaning the shower" as the biggest showering pet peeve and cause of tension.

• Interestingly, in the ongoing battle of the sexes, more females than males mention never cleaning the shower (45 percent vs. 31 percent) and more females than males mention not replacing the soap/shampoo (27 percent vs. 15 percent).
• "Leaving hair in the drain or on the soap" came in at a close second, according to 33 percent of the respondents surveyed.
• And, rounding out the other top peeves were: "leaving the floor wet" (at 30 percent) and "showering too long" (at 31 percent).

When this same group of consumers was asked for their top "problem" in relation to their shower, the biggest response (with 32 percent of the respondents) included "wanting to conserve water, but not wanting to sacrifice showering performance."

"While we can't hire a cleaning service or plumber to solve Canadians' biggest shower pet peeves, we can help you enjoy an invigorating shower experience without sacrificing the performance," said Suvak. "Moen Canada has a great selection of water-efficient showerheads -- including rainshower showerheads. Our products offer a flow rate of 6.62 litres per minute (L/min), 30 percent less than the industry standard 9.5 L/min. To treat users to a full, satisfying spray, Moen engineers study every aspect of the showerhead to optimize performance."

Of the shower types studied, findings show the most common shower in Canada is a shower/tub combo with curtain (at 53 percent) or stand-alone with door (at 31 percent). The most common type of showerhead consumers currently have is wall-mounted (at 58 percent), and of those surveyed, 47 percent of Canadian consumers would be extremely or very likely to buy a flow-optimized showerhead.

"This survey confirmed what we had suspected -- that consumers want good, strong water performance in their shower while also conserving water," added Suvak. "At Moen Canada we make it a priority to develop a wide range of environmentally friendly products to fit these consumer needs."

For more information about Moen Canada, visit moen.ca or call (800) 465-6130.

About Moen Canada

Moen Canada offers a diverse selection of thoughtfully designed, on-trend kitchen faucets, bathroom faucets and showerheads for residential and commercial applications. As the #1 faucet brand in Canada, customers have come to rely on Moen to deliver dependable products and service. Moen is part of Fortune Brands, Inc. (NYSE: [ FO ]) ([ www.fortunebrands.com ]), a leading consumer brands company.