N@N

LAVAL, QUEBEC--(Marketwire - March 23, 2011) - National Bank branches in the Laval*, Laurentians, Lanaudière, Outaouais and Abitibi regions will dedicate a day to pay tribute to their clients.

Clients who come in to one of these branches on March 25 will receive a special welcome with refreshments and a chance to win $1,000 for deposit in a Tax Free Savings Account (TSFA).

"The purpose of the day is to welcome our clients, chat with them, listen to their comments and, above all, show them how much we genuinely enjoy serving them. At National Bank, we strive to give our clients the highest quality service every day. That is why we wanted to dedicate one day to them. We want to thank our clients for doing business with us and show them that their satisfaction is our top priority," stated Sophie Lavigne, Client Experience Advisor in Laval/North Shore and Western Quebec, National Bank Financial Group.

* The National Bank branches in Deux-Montagnes, St-Eustache and St-Joseph-du-Lac held their own client appreciation day on February 4 and will therefore not participate in the event on March 25, 2011.

About National Bank of Canada

National Bank of Canada is an integrated group that provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has over $152 billion in assets and, together with its subsidiaries, employs 18,407 people. The Bank's securities are listed on the Toronto Stock Exchange (TSX:NA). For more information, visit the Bank's website at [ www.nbc.ca ]. To access National Bank Financial Group's financial education portal, visit [ www.clearfacts.ca ].

The telephone number provided below is for the exclusive use of journalists and other media representatives.