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Mon, March 28, 2011Sun, March 27, 2011Fri, March 25, 2011Thu, March 24, 2011Wed, March 23, 2011Tue, March 22, 2011Mon, March 21, 2011Sat, March 19, 2011Fri, March 18, 2011Thu, March 17, 2011Wed, March 16, 2011Tue, March 15, 2011Mon, March 14, 2011Fri, March 11, 2011Thu, March 10, 2011Wed, March 9, 2011Tue, March 8, 2011Mon, March 7, 2011Sun, March 6, 2011Sat, March 5, 2011Fri, March 4, 2011Thu, March 3, 2011Wed, March 2, 2011Tue, March 1, 2011Mon, February 28, 2011Sun, February 27, 2011Fri, February 25, 2011Thu, February 24, 2011Wed, February 23, 2011Tue, February 22, 2011Mon, February 21, 2011Fri, February 18, 2011Thu, February 17, 2011Wed, February 16, 2011Tue, February 15, 2011Attitude Drinks Markets Phase III (R) Across Boston's Major Sports Radio Networks
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Published in House and Home on Sunday, March 6th 2011 at 21:40 GMT by Market Wire🞛 This publication is a summary or evaluation of another publication
PALM BEACH GARDENS, FL--(Marketwire - March 7, 2011) - Attitude Drinks (
Phase III will be introduced through a completely integrated marketing campaign utilizing The WEEI Sports Radio Network, Sponsorship of Red Sox Spring Training on the 70-station Red Sox Radio Network, as well as Sponsorship of "Ask the Owner," a weekly interview with Celtics owner Wyc Grousbeck on WAAF, Boston's Rock Station. To listen to an audio clip of Phase III's New England radio spot, visit [ www.attitudedrinks.com ].
"The campaign will advertise Phase III to our largest target demographic, students and athletes living within sports enthusiastic and highly concentrated cities like Boston. That's a bulls-eye for us," said Roy Warren, CEO of Attitude. "Entry into this major market should result in increasing sales for Phase III this year."
About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III® is the Company's first, functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, visit [ www.attitudedrinks.com ].
This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.
