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TRENTON, NEW JERSEY--(Marketwire - March 21, 2011) -Falken Industries Ltd. (OTCBB:FLKI) ([ http://www.falkenltd.com ]) announced that the company has retained Julie Roehm, the marketing visionary with vast experience in the US car industry as its new member of the Board.

Ms. Roehm is one of the most talented and successful brand-building consultants in the US, focusing on all marketing aspects such as in-demand global marketing, new media, advertising and brand/product innovation. Ms. Roehm's work is most evident with the US car industry, working for Ford and Chrysler for over a decade. Under her leadership, Chrysler was named Interactive Marketer of the Year by Ad Age for 2005 and she was named Marketer of the Year by Brandweek. Today, Ms. Roehm addresses issues regarding business strategy, market positioning, marketing content and advertising, and helps prestigious clients such as Time Inc., Credit Suisse, ADP and other to innovate, strategize, and re-brand.

Manuel Garcia, Communications Officer at Falken, commented: "We are happy to land another high-end professional on our Board of Directors. Ms. Roehm will offer Falken a unique perspective into the car industry and, automotive after-care being our main focus, Ms. Roem's expertise is a natural choice to adjust our strategies to fit the current, fast-moving market, and take our high-quality products to a new level. Ms. Roehm offers a unique talent and ability to give people what they need, and what they want. We look forward to working together on enhancing Falken, its image and market position."

Ms. Roehm stated, "Falken Industries operate in a unique industry that I have vast experience in, and I can see that the company's established product line offers great growth potential. I'm also intrigued by the company's new products and innovations that have the potential to break new ground in the industry. Being involved with Falken will offer me a great deal of satisfaction and a professional challenge that I gratefully accept."

All the news and developments regarding the revamp of the company image, marketing and business strategies will be announced as the work commences.

About Falken Industries Ltd:

Falken Industries Ltd (OTCBB:FLKI) is a diversified industrial conglomerate that operates in Chemicals, Wet Wipe and Biodegradable Technology. Falken Industries Ltd is the concept behind more than 160 products distributed through a network of global platforms and the recipient of trade awards for innovations, biodegradability and environmental and health quality standards.

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