House & Home
Wed, April 20, 2011Tue, April 19, 2011Mon, April 18, 2011Sun, April 17, 2011Fri, April 15, 2011Thu, April 14, 2011Wed, April 13, 2011Tue, April 12, 2011Mon, April 11, 2011Sat, April 9, 2011Fri, April 8, 2011Thu, April 7, 2011Wed, April 6, 2011Tue, April 5, 2011Mon, April 4, 2011Sat, April 2, 2011Fri, April 1, 2011Thu, March 31, 2011Wed, March 30, 2011Tue, March 29, 2011Mon, March 28, 2011Sun, March 27, 2011Fri, March 25, 2011Thu, March 24, 2011Wed, March 23, 2011Tue, March 22, 2011Mon, March 21, 2011Sat, March 19, 2011Fri, March 18, 2011Jordan Brand & Dwyane Wade Take Flight with Launch of the Jordan Fly Wade
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Published in House and Home on Tuesday, April 5th 2011 at 13:10 GMT by Market Wire🞛 This publication is a summary or evaluation of another publication
BEAVERTON, Ore.--([ BUSINESS WIRE ])--Yesterday, Jordan Brand, a division of NIKE, Inc. (NYSE:NKE), revealed the JORDAN FLY WADE, basketball star Dwyane Wadea™s first signature shoe with the Brand. The JORDAN FLY WADE is the lightest Jordan basketball shoe to-date and was designed to help todaya™s best athletes perform at their highest level late in the season.
"This lightweight performance shoe complements my style of play on the court and will help elevate my game during the playoffs."
aIa™m thrilled to unveil my first signature shoe with Jordan Brand,a said Dwyane Wade. aThis lightweight performance shoe complements my style of play on the court and will help elevate my game during the playoffs.a
Acclaimed shoe designers Mark Smith, Jordan Creative Director, and Tom Luedecke, Jordan Senior Footwear Designer, worked closely with Dwyane Wade to create a shoe inspired by his aggressive style of play on court. The JORDAN FLY WADE features a Nike Zoom unit in the forefoot and Max Air unit in the heel to complement Wadea™s relentless approach to the game and provide enough support to take him deep into the playoffs.
At 13 ounces, the JORDAN FLY WADE also features a full-length Phylon midsole and asymmetrical collar for optimal performance on the court. Some of the design features include the classic Jordan elephant crackle print on the outsole and clear rubber sole.
Jordan Brand has a longstanding history of producing high quality performance footwear that is designed to fit the needs of the worlda™s best athletes. The JORDAN FLY WADE marks Jordana™s continued push towards a new generation of Jordan performance basketball products.
Dwyane Wade joins fellow Jordan athletes Chris Paul, Carmelo Anthony and Derek Jeter with his own signature line. Dwyane Wade was hand-picked by Michael Jordan to become a member of Team Jordan.
The first two colorways of the JORDAN FLY WADE will be available in the U.S. on Thursday, May 5, 2011 and in China on Saturday, May 7, 2011 for a suggested retail price of $140. In addition, the JORDAN FLY WADE will be available for NIKEiD customization on Sunday, May 29, 2011. The final two colorways will be available in June.
About Jordan Brand
Jordan Brand, a division of NIKE, Inc., is a premium brand of athletic footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The brand made its debut in 1997 and has grown into a complete collection of sport performance and lifestyle product. The Jordan Brand remains active in the community through its new corporate responsibility program WINGS for the Future, focusing on three unique community programs emphasizing Education, Sport and Creativity.
For more information on Jordan Brand, visit [ www.Jumpman23.com ].
