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Attitude Drinks Teams With CBS Boston Radio to Launch Multi-Media Marketing Campaign for Phase III(R) Recovery Drink

^{Published on 2011-04-13 05:30:24 - Market Wire}
 

PALM BEACH GARDENS, FL--(Marketwire - April 13, 2011) - Attitude Drinks (OTCBB: [ ATTD ]) (OTCQB: [ ATTD ]), an innovative beverage brand development company, announced that today that its Phase III® Recovery Drink will be further promoted to the New England market with the help of 98.5 The Sports Hub ([ www.cbsbostonsports.com ]). Through a promotional partnership with CBS Radio Boston, Phase III will be promoted on 98.5 The Sports Hub which is the flagship station of the New England Patriots, Boston Bruins, and the New England Revolution.

Phase III will be introduced through a fully integrated marketing campaign, including [ www.cbsboston.com ] as well as radio commercials featuring former New England Patriots Quarterback Scott Zolak. Phase III will reach a core demographic of men 18-54 on the highly rated sports radio station, 98.5 The Sports Hub.

"We are excited to add CBS Radio Boston and 98.5 The Sports Hub to our current outreach initiatives within the greater Boston area. We believe that this will raise Phase III's brand awareness and further our efforts to support accounts such as Tedeschi Food Shops as product distribution continues to ramp up throughout New England," commented Roy Warren, CEO of Attitude.

"Through our partnership with CBS Radio Boston, Attitude will have an array of opportunities to promote Phase III across multi-media platforms, including online, on-site and on-air media. This program presents a great opportunity to target consumers who are fitness enthusiasts," commented Niki Fuller, Vice President, Brand Manager of Attitude.

About Attitude Drinks Inc.
Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on functional milk, ready-to-drink beverages. Phase III® is the Company's first, functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, visit [ www.attitudedrinks.com ].

This news release contains forward-lookingstatements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.