WMS Gaminga?s Newest Product Innovations Earn Industry Awards for Slot Floor Technology

WAUKEGAN, Ill.--([ BUSINESS WIRE ])--Reflecting ongoing excellence in creating product and platform innovations that first and foremost bring players exciting new game experiences designed to drive increased coin-in for casino operators, WMS Gaming Inc., a subsidiary of [ WMS Industries Inc ], (NYSE: WMS), announced that several of its most recent innovations have been recognized by highly regarded gaming industry publications, Casino Enterprise Management and Casino Journal, as among the industrya�s best new technologies and products.

"Top 20 Most Innovative Gaming Technology Products Awards for 2010."

The Companya�s Playera�s Life Web Services platform, Mega Multiplier Super Shot Networked Gaming application and Attack from Mars/Revenge from Mars premium games were three of the top 10 winners in the fifth annual Casino Enterprise Management Slot Floor Technology Awards. Playera�s Life Web Services, which takes the Companya�s Adaptive Gaming� technology platform to an entirely new level, was distinguished as the top product in this annual poll that ranks new slot floor technologies making a difference in gaming operations. For two years running, a WMS product has taken the top position in the poll, following last yeara�s recognition of the Bluebird� xDa" gaming cabinet.

Playera�s Life Web Services was also named by Casino Journal in its list of aTop 20 Most Innovative Gaming Technology Products Awards for 2010.a WMSa� Metascreen Networked Gaming application, the Experience Design approach to cabinet and game design a" creating new and enhanced levels of interaction between the player, the cabinet and game content a" and the Companya�s WAGE-NETPortal Applications Suite were also recognized as top 20 winners by the annual Casino Journal award, which recognizes products that represent forward-thinking, novel concepts designed to take casinos to the next level.

Orrin J. Edidin, President of WMS, commented, aWe are honored that these two well-regarded industry publications and their respective panels of industry experts recognize our continued commitment to develop products that establish new gaming entertainment experiences for players which are important to driving solid returns for our customers.

The WMS products named as one of the top 10 winners of Casino Enterprise Managementa�s 2011 Slot Floor Technology Awards and Casino Journala�s Top 20 Most Innovative Gaming Technology Products for 2010 are:

[ Playera�s Life Web Services ] (CEM: 1st Place; Casino Journal: Top 20)

Players Life Web Services provides operators with a suite of applications that can be used along with WMS industry-leading content and system applications to enhance player engagement and create integrated online (web-based) and offline (real-life) player experiences. Players can use these tools to explore the possibilities at their leisure in the casino, at home and on the road. Accordingly, Players Life Web Services encourages repeat player visits to the casinos and helps operators extract valuable information to fine tune their businesses and improve marketing efforts. Playera�s Life Web Services is a distinctive new way to entertain players and keep them engaged in the gaming experience including, for the first time, the ability to influence their own game experiences.

Edidin added, aBy extending the power of our player-popular Adaptive Gaming platform, Playera�s Life Web Services provides a new channel for our casino partners to stay connected with their players anywhere and anytime, thereby increasing player loyalty to their casino and driving higher coin-in.a

[ Mega Multiplier Super Shot ](CEM: 4th Place)

Offered on the Companya�s Bluebird xD gaming cabinet as well as the fully networked gaming-enabled Bluebird�2 cabinet, Mega Multiplier Super Shot is a new Networked Gaming portal application and theme from WMS that features a real-time physics engine to deliver, for the first time on the slot floor, graphics that offer real world movement and lifelike effects typically associated with console- and PC-based video games. During base game play in a Mega Multiplier bonus application-enabled game, players are randomly awarded credits that they can store and use to trigger the portal game. When the player decides to trigger the Super Shot portal game, they launch a pinball into the top screen for a chance to multiply their stored credits up to 100 times.

[ Attack From Mars/Revenge From Mars ] (CEM: 7th Place)

Giving players a unique game play choice is at the center of the latest WMS Sensory Immersion Gaming platform innovation. Combining the Sensory Immersion platform, two distinct game themes in a single multi-game cabinet and Playera�s Life Web Services technologies, this unique experience brings a full-scale alien invasion to life in ways never before seen on a slot floor. Attack from Mars/Revenge from Mars allows players to become a part of the game by providing an experience for all the senses. Players are given the choice to defend the Earth as human characters or destroy the Earth as the Martian characters in this unique multi-game that delivers a personalized, out of this world experience. As players work to defend or destroy Earth, they progress through four comical, fun bonus levels while the two base themes each feature two exciting Wild bonuses.

[ Metascreen ](Casino Journal: Top 20)

The Metascreen platform takes the dynamic new entertainment experience to the next level by reinventing the foundational Community Gaming� technology platform developed by WMS. Offered on the Companya�s new Bluebird xD gaming cabinet, Metascreen games link the special 32-inch overhead monitors on a four unit bank to create a massive, singular screen that is designed to bring the rest of the casino enterprise into the excitement of the community bonus rounds by using WMSa� Experience Design elements, including emotive lighting packages that are designed to catch the eyes of players across the casino floor.

[ Experience Design ](Casino Journal: Top 20)

The new approach to WMS cabinet and game design a" Experience Design a" is centered on the entire player experience and how the player interacts with the cabinet and the game content, how the cabinet and game can interact with each other to enhance the player experience as well as how the cabinet and game can help the player celebrate their big wins. This approach helps take the game out of the cabinet and onto the casino floor, allowing our newest games a" including The Price is Right� The Ultimate Showa", Pirate Battle� and the G+� Deluxe series a" to heighten the player experience and ramp up the excitement on the casino floor in ways never seen before. For the first time ever, the gaming cabinet and game content are fully interactive, with immersive sound packages, 3-D graphics and emotive lighting packages creating an experience that goes beyond the gaming cabinet and out onto the casino floor.

[ WAGE-NET Portal Applications Suite ](Casino Journal: Top 20)

The WMS portal application families, the first of which are hitting casino floors today, are designed to deliver new dynamic player entertainment experiences while providing operators with new and enhanced revenue generation and business efficiency opportunities. The WAGE-NET Portal application suite creates new value for operators by allowing them to mix and match WMSa� extensive portfolio of video and mechanical reel base games with secondary integrated bonus applications. This serves to keep base game themes fresh, boost gamesa� performance and create a superior experience for players, all while providing hundreds of new ways for casino operators to differentiate their floor.

About WMS Industries

WMS is engaged in serving the gaming industry worldwide by designing, manufacturing and marketing video and reel-spinning gaming machines, video lottery terminals, and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues. WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET� networked gaming solution, a suite of system technologies and applications designed to increase the revenue generating capabilities and operational efficiency. More information on WMS can be found at [ www.wms.com ] or visit the Company on [ Facebook ], [ Twitter ] or [ YouTube ].

All other product names mentioned in this release are trademarks of WMS and its subsidiaries.

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WMS Gaminga?s Newest Product Innovations Earn Industry Awards for Slot Floor Technology