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FITT Highway Products, Inc. Announces Agreement with Euro RSCG to Redesign the F.I.T.T. Energy With Resveratrol TV Commercial a

^{Published on 2011-05-12 06:25:26 - Market Wire}
 

MISSION VIEJO, Calif.--([ BUSINESS WIRE ])--FITT Highway Products, Inc. (OTCBB:FHWY) (the aCompanya) announced today the Company has entered into an agreement with Euro RSCG Edge, LLC (aEdgea) under which Euro will provide the following services for the two-ounce energy shot aF.I.T.T. Energy With Resveratrola:

"Wea™re excited to be involved with The FITT Energy Shot and look forward to continuing to work closely with the FITT Highway Products team on its national roll-out."

• Develop updated creative assets, including the television commercial, and business strategy using information derived from the previously announced testing program covering changes in blood pressure and other relevant factors from ingesting various energy shots
• Assist with launching the marketing programs for both the retail and Direct Response Television market spaces
• Test the effectiveness of the updated creative assets through media buying
• Assist with identifying and retaining a vendor to distribute nationally to the retail market space

Edge is an award-winning agency with a proven track record of helping clients succeed. They are an integrated agency that coordinates with every media channel while being a creative powerhouse that embraces data and analytics. With more than 300 integrated marketing experts from offices in Boston, London, Los Angeles, Portland, and San Diego, Euro has full-service digital and online marketing capabilities, DRTV creative and production services, in-house editing and sound stage, and is a member of Euro RSCG Worldwide, which is owned by HAVAS. Steve Netzley, CEO of Euro, stated aWea™re excited to be involved with The FITT Energy Shot and look forward to continuing to work closely with the FITT Highway Products team on its national roll-out.a

About FITT Highway Products, Inc.

FITT Highway Products, Inc. is a brand management Company which is in the process of mitigating its debt in order to effectively pursue its business plan. The Company has entered into an Operating Agreement with F.I.T.T. Energy Products Inc. to perform a majority of its operating services, including among other things, selling, marketing, producing and distributing the aF.I.T.T. Energy Shot With Resveratrol.a F.I.T.T. Energy Products, Inc. will pay the Company a royalty of 5 cents for each energy shot sold.

This document contains aforward-looking statementsa related to future events.Forward-looking statements often address our expected future business and financial performance, and often contain words such as aexpects,a aanticipates,a aintends,a plans,a abelieves,a aseeks,a or awill.aForward-looking statements by their nature address matters that are uncertain.Particular uncertainties which could adversely or positively affect our future results include:consumer tastes, availability of production, liquidity, general economic conditions, and the activities of competitors.These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements.We do not undertake to update our forward-looking statements.