The Coca-Cola Company Illuminates Headquarters Building as aThank Youa for 125th Anniversary

ATLANTA--([ BUSINESS WIRE ])--To celebrate 125 years of sharing happiness since the first Coca-Cola was enjoyed on May 8, 1886, The Coca-Cola Company on Friday sent a spectacular visual aThank Youa through the worlda�s largest single building illumination of its headquarters tower in Atlanta. The illumination will be on display every Thursday, Friday and Saturday evening in May following tonighta�s debut lighting. A video of the first lighting can be viewed at [ http://CokeURL.com/trac ].

The Scale

The entire Coca-Cola North Ave. tower in Atlanta a" 26 stories high and 402 feet (122.8 m) high a" is canvassed in scrim.
The projection covers an area 339 feet high and 157 feet wide per side of the building.
The projection surface area from all four sides of the building totals more than 210,000 square feet, making it the worlda�s largest single building illumination.

The Technology

This display uses 45 projectors that are 20,000 lumens each, for a total of nearly 1 million lumens of light simultaneously projected onto the building.
The overall projection resolution is more than 7,000 pixels wide (7040 x 3800).
The visual design and projections were created and executed by Obscura Digital.

The Creative

The show features the iconic Coca-Cola contour bottle projected in 3-D across the 26 stories of the building.
This display includes imagery from a library of 125 years of Coca-Cola advertising.
On the additional show nights, programming variations and surprise architectural effect elements will be added.
The show features photos posted by Coca-Cola Facebook fans from around the world.
Throughout May, consumers who upload their favorite Coca-Cola photos to the Coca-Cola Facebook Fan Page could have their pictures included in the show.

The Carbon Offset

The carbon emissions from this event will be offset in support of Georgiaa�s Valley Wood Carbon Sequestration Project.

NOTE TO EDITORS: For more information on the 125^th Anniversary, please visit the Press Center area of [ www.thecoca-colacompany.com ].

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the worlda�s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the worlda�s most valuable brand, the Companya�s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the worlda�s largest beverage distribution system, consumers in more than 200 countries enjoy the Companya�s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at [ www.thecoca-colacompany.com ].

Photos/MultimediaGallery Available: [ http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6714364&lang=en ]

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The Coca-Cola Company Illuminates Headquarters Building as aThank Youa for 125th Anniversary