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The Coca-Cola Company Illuminates Headquarters Building as aThank Youa for 125th Anniversary

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  Published in House and Home on Saturday, May 7th 2011 at 7:40 GMT by Market Wire
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ATLANTA--([ BUSINESS WIRE ])--To celebrate 125 years of sharing happiness since the first Coca-Cola was enjoyed on May 8, 1886, The Coca-Cola Company on Friday sent a spectacular visual aThank Youa through the worlda™s largest single building illumination of its headquarters tower in Atlanta. The illumination will be on display every Thursday, Friday and Saturday evening in May following tonighta™s debut lighting. A video of the first lighting can be viewed at [ http://CokeURL.com/trac ].

The Scale

• The entire Coca-Cola North Ave. tower in Atlanta a" 26 stories high and 402 feet (122.8 m) high a" is canvassed in scrim.
• The projection covers an area 339 feet high and 157 feet wide per side of the building.
• The projection surface area from all four sides of the building totals more than 210,000 square feet, making it the worlda™s largest single building illumination.

The Technology

• This display uses 45 projectors that are 20,000 lumens each, for a total of nearly 1 million lumens of light simultaneously projected onto the building.
• The overall projection resolution is more than 7,000 pixels wide (7040 x 3800).
• The visual design and projections were created and executed by Obscura Digital.

The Creative

• The show features the iconic Coca-Cola contour bottle projected in 3-D across the 26 stories of the building.
• This display includes imagery from a library of 125 years of Coca-Cola advertising.
• On the additional show nights, programming variations and surprise architectural effect elements will be added.
• The show features photos posted by Coca-Cola Facebook fans from around the world.
• Throughout May, consumers who upload their favorite Coca-Cola photos to the Coca-Cola Facebook Fan Page could have their pictures included in the show.

The Carbon Offset

• The carbon emissions from this event will be offset in support of Georgiaa™s Valley Wood Carbon Sequestration Project.

NOTE TO EDITORS: For more information on the 125^th Anniversary, please visit the Press Center area of [ www.thecoca-colacompany.com ].

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the worlda™s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the worlda™s most valuable brand, the Companya™s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the worlda™s largest beverage distribution system, consumers in more than 200 countries enjoy the Companya™s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at [ www.thecoca-colacompany.com ].

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