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Green Mountain Coffee Roasters, Inc. to Present at the Roth 23rd Annual OC Growth Stock Conference


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WATERBURY, Vt.--([ BUSINESS WIRE ])--GreenMountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in the specialty coffee and coffee makers, today announced that the Company is scheduled to present Tuesday, March 15, 2011 at the Roth 23rd Annual OC Growth Stock Conference in Dana Point, Calif.

GMCRa™s presentation at the conference is scheduled for 12:00 p.m. Pacific Time and will be webcast live via a link from the Investor Relations section of the Companya™s website at [ www.GMCR.com ]. The webcast also will be archived and available for replay for 30 days.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCRa™s operations are managed through three business units. The Keurig business unit is comprised of Keurig, Incorporated, a wholly owned subsidiary of GMCR. Keurig is a pioneer and leading manufacturer of gourmet single-cup brewing systems for both at-home and away-from home use, predominantly in North America. The Specialty Coffee business unit produces, markets and sells coffee, tea, hot cocoa and other beverages in a variety of packaging formats, including K-Cup® portion packs for Keurig Single-Cup Brewers. The Specialty Coffee business unita™s family of brands includes Tullya™s Coffee®, Green Mountain Coffee®, Newmana™s Own® Organics coffee, Timothya™s World Coffee®, Diedrich Coffee®, Coffee People®, and Gloria Jeans®. The Canadian business unit, which is primarily the former Van Houtte business, produces, markets and sells Van Houtte®, Brlerie St. Denis®, Les Caf©s Orient Express Coffee®, and Brlerie Mont Royal® coffees in K-Cup® portion packs and other packaging formats and is responsible for managing the Van Houtte business as well as the grocery channel for all GMCR coffee brand sales in Canada. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and donating at least five percent of its pre-tax profits to social and environmental projects.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Companya™s [ automatic email news release delivery ], individuals can receive news directly from GMCR as it is released.


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