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Celsius Holdings, Inc.: Carl DeSantis $6.5 Million Agreement Finalized and Celsius CEO on Live Interview

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DELRAY BEACH, FL--(Marketwire - September 8, 2009) - Celsius Holdings, Inc. (OTCBB: [ CSUH ]), owner of the brand Celsius®, the Original calorie burning beverage, announced CDS Ventures of South Florida, LLC ("CDS") entered into a three-year $6.5 million loan facility to the company. The loan amount is convertible into Celsius Holdings, Inc. common stock at the lower of $0.40 or market price at the time of conversion. The company also entered into a registration rights agreement under which the company agreed to file a registration statement for the common stock issuable upon conversion. This brings the total investment and commitments in the company by Carl DeSantis' affiliated companies to $15.3 million, including equity investments, promissory note and loan facilities.

CEO Steve Haley will be available for a live interview at [ InvestmentNation ] via their website [ www.investmentnation.com ] on Thursday, September 10, 2009 at 6 pm ET to discuss the company's plans and progress.

Investors, who wish to attend the interview, are encouraged to view the CSUH message board, within the Investment Nation Website, at[ http://forums.investmentnation.com/csuh-celsius-holdings-inc/ ]

Investors are also encouraged to post questions on the website that they may have ahead of time by logging in to the site at the following[ http://forums.investmentnation.com/ceo-interview-news/917-csuh-celsius-holdings-inc-interview-3-a.html ]. For additional information about the interview format, view the message board prior to the scheduled interview. You will also be given the opportunity to ask questions after most of the pre-submitted questions have been addressed.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: [ CSUH ]) markets [ Celsius® ], the original, great tasting calorie burner that is backed by [ science ], through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about [ Celsius Holdings, Inc. ] is available at [ our website ]. More information about Celsius, the original, great tasting calorie burner, is available at [ http://www.celsius.com ].

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.