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Jordan Brand Launches Breakfast Club Series

^{Published on 2010-06-10 09:40:10 - Market Wire}
 

BEAVERTON, Ore.--([ BUSINESS WIRE ])--On Saturday, June 12, Jordan Brand,a division of NIKE, Inc. (NYSE: NKE), will kick off a 10-week Breakfast Club training program, taking place at Harlema™s famed Rucker Park, in conjunction with the World Basketball Festival recently announced by Nike. The signature Jordan program is designed to encourage todaya™s young athletes to push themselves to the next level of athleticism.

"We believe the ten week summer program will help encourage and inspire future generations of basketball stars to emulate and train like the greatest athlete to ever play the game."

The Breakfast Club is a basketball intensive training clinic designed to help prepare our young athletes in the off season. The program, committed to challenging New York City youth, will host complementary training clinics throughout the summer for kids, ages 10-16, who were nominated by the Harlem Boys & Girls Club, Harlem Urban League and Harlem YMCA to participate. The students will be given the unique opportunity to see what it is like to train as a Team Jordan athlete and, in turn, dedicate themselves to achieving their athletic goals. The Breakfast Club falls under the sport initiative of Jordan Branda™s new Corporate Responsibility program called WINGS For The Future.

The Breakfast Club was originally created by Michael Jordan and his former trainer Tim Grover after the 1989-90 basketball season. The workouts were designed to mirror the training regimen that was built on Jordana™s initiative to rededicate himself to push beyond his limits. From this foundation, Jordan and Grover created workouts to help improve his stamina and energy that is required to sustain peak performance throughout a grueling basketball season. Jordan Brand is excited to bring the Breakfast Club series to New York to continue this tradition, while teaching those beliefs to younger athletes.

aJordan Brand is thrilled to bring Breakfast Club to young athletes in New York City this summer,a said Sean Tresvant, Marketing Director for Jordan Brand. aWe believe the ten week summer program will help encourage and inspire future generations of basketball stars to emulate and train like the greatest athlete to ever play the game.a

Idan Ravin, athletic trainer to Team Jordan athletes Carmelo Anthony and Chris Paul, and Daryl L. Smith, who was previously the featured trainer for the 2008 Breakfast Club Training Tour, will spearhead this summera™s Breakfast Club clinics. They will lead students through drills, basketball specific training, and give them a taste of what it is like to train like a professional basketball player.

The dates and locations of the Breakfast Club series are:

• June 12 at Rucker Park
• June 19 at PS 92
• June 26 at PS 92
• July 3 at PS 92
• July 10 at PS 92
• July 17 at PS 92
• July 24 at PS 92
• July 31 at PS 92
• August 7 at PS 92
• August 13 at Rucker Park

For more information on the Jordan Brand and the Breakfast Club please visit [ www.Jumpman23.com ].

About Jordan Brand

A division of NIKE, Inc., Jordan Brand is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The Jordan Brand made its debut in 1997 and has grown into a complete collection of performance and lifestyle products. The Jordan Brand remains active in the community by donating a portion of its proceeds to Jordan Fundamentals, an education grants program for teachers. For more information on Jordan Brand, visit [ www.Jumpman23.com ].